NFL in Paris: New Orleans Saints Launch French Expansion & Historic Match Plans

Paris – The New Orleans Saints are making a bold declaration: they intend to become France’s NFL team. This ambition was underscored during a press conference held in Paris this Friday, marking a significant step in the lead-up to the NFL’s first-ever regular season game played in France, scheduled for later this year.

The Saints, confirmed by the NFL on February 2, 2026, as a participating team in this landmark event, are actively courting French fans and laying the groundwork for a lasting presence in the country. The game at the Stade de France represents more than just a sporting contest; it’s a strategic move to expand the NFL’s global footprint and tap into a new market. This will be the Saints’ fourth regular season game played overseas, having previously competed in London three times.

A Cultural Connection and a New Market for the NFL

Saints owner Gayle Benson emphasized the significance of the occasion, stating, “It’s really an honor for our team and the entire New Orleans Saints organization to have the opportunity to play the very first National Football League game ever organized in France.” The franchise recognizes that introducing American football to a nation where it isn’t widely established presents a challenge, but Benson views it as a substantial growth opportunity.

“We will offer fans another way to express their passion and joy for sport through a game that offers precisely the elements that universally excite fans,” Benson explained. “Exciting action, bold strategy, inspiring teamwork, and heroes on the field who become legends.” She boldly stated, “I promise you that the New Orleans Saints will do everything to become the NFL team of France.”

This ambition is fueled by a perceived cultural affinity between New Orleans and France, rooted in Louisiana’s historical ties to the French colonial past. The Saints are actively fostering this connection, with plans to develop flag football initiatives in collaboration with the Fédération Française de Football Américain (FFFA), whose president, Frédéric Paquet, was present at the press conference. This proactive approach demonstrates a commitment beyond simply playing a single game; it’s about building a sustainable fanbase and establishing a long-term presence.

Paris: An Obvious Choice for the Saints

The NFL has encouraged franchises to invest in European countries, and the Saints, driven by Benson’s vision, are the only team to have secured marketing rights for France. Benson described the decision to invest in France as “obvious,” citing shared cultural elements. “New Orleans and France share so much culturally. Our history, our language, and many traditions arrive from our ties with France,” she noted, also highlighting a mutual appreciation for cuisine, music, and art.

Representing this commitment to openness is Saints quarterback Tyler Shough, who recently arrived in Paris. Shough expressed his enthusiasm for experiencing the city and, specifically, the Stade de France. “It was incredible, really incredible. What I love the most is that there isn’t a bad seat in the stadium,” he said. Beyond the stadium itself, Shough conveyed his excitement about immersing himself in Parisian culture, describing the city as feeling “like a new home.”

Shough and teammate Taliese Fuaga, an offensive tackle, have already begun engaging with local fans, sensing a growing excitement surrounding the upcoming game. “We want to represent the French people,” Shough emphasized. “They are so enthusiastic, so passionate.”

While the NFL has yet to announce the Saints’ opponent for the Paris game, the focus for both players and ownership extends beyond the immediate contest. The Saints have launched a full-scale charm offensive, aiming to win over French fans and establish a lasting connection with the country.

The Saints’ strategy isn’t simply about playing a game; it’s about building a brand and cultivating a loyal following in a new market. The team recognizes the potential for growth and is investing resources to ensure a successful and enduring presence in France. For many fans unfamiliar with the intricacies of American football, this initial exposure will be crucial in shaping their perception of the sport and the Saints organization.

The NFL’s decision to bring a regular season game to Paris is a significant milestone in the league’s international expansion efforts. The Saints, as the chosen franchise, are embracing this opportunity with enthusiasm and a clear vision for the future. Their commitment to cultural exchange and community engagement suggests a long-term strategy aimed at establishing a strong and lasting relationship with French fans.

The Saints’ foray into the French market also highlights the growing global appeal of American football. As the NFL continues to expand its international reach, teams like the Saints are playing a pivotal role in introducing the sport to new audiences and fostering a new generation of fans.

The upcoming game in Paris is more than just a sporting event; it’s a cultural exchange, a marketing opportunity, and a testament to the growing global popularity of the NFL. The Saints are determined to make a lasting impression and establish themselves as France’s team.

The NFL has not yet announced the date and time of the game, but it is expected to seize place in October 2026. Fans in France and around the world will be eagerly awaiting this historic event, which promises to be a celebration of American football and a showcase of the cultural ties between New Orleans and France.

The next confirmed step for the Saints will be the announcement of their opponent and the official game schedule. Fans can stay updated on the latest news and information through the team’s official website, www.neworleanssaints.com, and the NFL’s international website, https://www.nfl.com/international/games/paris2026roi.

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