Odermatt Takes Stake in Swiss Sport Care Brand Gaisbock
Kägiswil, Switzerland – Alpine skiing star Marco Odermatt has invested in the Innerschweiz-based startup Gaisbock, a company developing a new line of sports care products. The move, reported by the Sonntags Zeitung, sees Odermatt acquiring a 10-20 percent stake in the firm and draws parallels to Roger Federer’s early investment in the running shoe manufacturer On.
The 28-year-old Odermatt, currently dominating the World Cup circuit, isn’t simply a passive investor. He’s actively involved, with plans to test and provide feedback on Gaisbock’s new products, leveraging his experience at the highest level of competitive skiing. This hands-on approach underscores a deeper connection to the brand than a purely financial transaction.
A “Heartfelt” Investment Rooted in Shared Passion
According to Odermatt, the decision to invest stemmed from a 90-minute conversation with Gaisbock founder and former cross-country skier Ramon Riebli. “Ramon’s passion reminded me strongly of the beginnings of my own career, when I had big goals,” Odermatt told the Sonntags Zeitung. He emphasized that the investment is a “heartfelt matter with cool people, it’s not just about the money.”
Gaisbock, founded three years ago, currently sells deodorants, shower gels, boxer shorts, and socks. The company is now expanding into sports serums designed to aid in muscle recovery and activation. These products are formulated as cosmetics, not pharmaceuticals, and are developed, manufactured, and bottled in Büron, in the canton of Lucerne, Switzerland.
The serums, priced at 59.90 Swiss francs (approximately $67 USD as of March 29, 2026), are positioned as a premium offering compared to established recovery gels like Perskindol Hot-Gel (18.05 Swiss francs per 100ml) and Dul-X (14.30 Swiss francs per 100ml). The higher price point reflects a focus on specialized formulation and Swiss-made quality.
Drawing Inspiration from Federer and On
The Gaisbock team openly acknowledges the success story of Roger Federer and On as a source of inspiration. Federer’s early investment in On helped propel the Swiss running shoe brand to international recognition, demonstrating the potential for athlete-backed ventures. The company also points to the example of Michael Jordan and Nike as further evidence of the power of athlete-brand partnerships.
This isn’t the first time Odermatt has publicly acknowledged Federer’s influence. In a December 2022 interview with Olympics.com, Odermatt spoke about the lessons he’s learned from the tennis legend, highlighting Federer’s dedication and longevity in the sport. Read the full interview here.
Gaisbock’s Growth Strategy
Gaisbock currently employs ten people and generates less than one million Swiss francs in annual revenue. The company plans to distribute its new sports serum line through sporting goods stores, pharmacies, drugstores, and its own online shop. The initial focus will be on the Swiss market, with plans for international expansion in the future.
The company’s commitment to Swiss production is a key differentiator. Manufacturing everything in Büron allows for greater control over quality and a reduced environmental footprint. This aligns with a growing consumer preference for locally sourced and sustainably produced goods.
Odermatt’s involvement is expected to significantly boost Gaisbock’s visibility and credibility. His status as a world-class athlete and his commitment to the brand’s products will likely resonate with consumers seeking high-performance sports care solutions. It’s a strategic partnership that could position Gaisbock for substantial growth in the coming years.
For Odermatt, the investment represents more than just a financial opportunity. It’s a chance to support a promising Swiss startup and contribute to the development of innovative products that can benefit athletes at all levels. It’s a move that reflects his values and his commitment to excellence, both on and off the slopes.
The intersection of elite sports and entrepreneurial ventures is becoming increasingly common, as athletes seek to leverage their platforms and expertise to build successful businesses. Odermatt’s investment in Gaisbock is a prime example of this trend, and it will be captivating to see how the partnership unfolds in the months and years ahead.
Odermatt is currently competing in the World Cup finals, aiming to secure the overall title. His next scheduled competition is the Giant Slalom race in Soldeu, Andorra, on March 16, 2026. Fans can follow his progress and Gaisbock’s product launch on their respective websites and social media channels.
What do you think of this new partnership? Share your thoughts in the comments below!
