Mexico City – Amazon has launched “Entregamos Todo por el Fútbol” (“We Grant Everything for Football”), a comprehensive campaign designed to immerse fans in the passion surrounding the Mexican National Team. The initiative, unveiled at an event in Mexico City, aims to support supporters from the pre-match preparations to the final whistle and beyond. The campaign is a collaboration with the Federación Mexicana de Fútbol (FMF), demonstrating a shared commitment to enhancing the fan experience.
The launch event featured interactive demonstrations of “Estadio Amazon,” a dedicated online store offering a wide range of merchandise, and live experiences with Alexa+ through “Modo Mi Selección.” Grupo Frontera as well debuted “Un Sólo Corazón,” the official anthem of the Selección Nacional Mexicana, adding a musical dimension to the campaign.
Estadio Amazon: Your One-Stop Shop for All Things El Tri
Amazon recognizes that supporting the national team extends far beyond simply watching the game. “Estadio Amazon” is designed to be a comprehensive resource for fans, offering everything needed to fully embrace their passion. From face paint in the iconic green, white, and red colors to official jerseys, and even new televisions to enhance the viewing experience, the store aims to cater to every fan need. Amazon also introduced “Cancha de Promos” within Estadio Amazon, a dedicated space for special offers timed with key moments during the season.
For Amazon Prime members, the experience is further enhanced with fast, free shipping, ensuring that orders arrive before the next match. Amazon Now provides even quicker delivery, offering 15-minute delivery with free shipping for Prime members – perfect for those last-minute essentials.
Bringing the Selección Nacional Home with Alexa+
Amazon is extending the fan experience beyond the 90 minutes of play. A new collection of Echo Pop Selección Nacional devices, available in green, white, and red starting April 2nd for $1,199 pesos each, joins the previously released Echo Dot edition. These devices reach with access to Alexa+, Amazon’s most advanced artificial intelligence assistant.
This isn’t just any Alexa; it’s been specifically designed with the Mexican football fan in mind. Alexa+ speaks with an authentic Mexican accent, understands football terminology – from “El Tri” to regional expressions – and adapts to each family member. “Modo Mi Selección” allows users to hear greetings recorded by players from the Selección Nacional.
Alexa+ is designed to be proactive, adding matches to calendars, assisting with planning game-day gatherings, and providing price alerts on Amazon.com.mx for Selección Nacional products. It’s a new way to integrate the passion for football into daily life.
“Un Sólo Corazón”: A New Anthem for a Nation
A highlight of the launch event was the live performance of “Un Sólo Corazón” by Grupo Frontera. The song, exclusively available on Amazon Music, embodies the pride, passion, and emotion felt by millions of fans supporting Mexico. The anthem reinforces the powerful connection between music and football, creating a cultural moment that unites fans both within Mexico and abroad.
Watching Every Play, Feeling Every Goal
Amazon is also providing access to live match coverage. In Mexico, all 104 matches of the summer tournament are available through ViX on Prime Video. An annual subscription to ViX Premium costs $1,499 pesos, providing access to live games, replays, and highlights.
Beyond content delivery, Amazon Web Services (AWS) is transforming the global sports experience. AWS cloud technology is utilized by leading sports organizations to deliver real-time data and advanced statistics, enhancing the excitement of every match.
The Ritual Continues
The campaign acknowledges the deeply ingrained traditions surrounding football in Mexico. Amazon understands that a match day isn’t just about the game itself; it’s about the pre-game preparations, the family gatherings, and the shared excitement. From coordinating plans with friends to ensuring the snacks and drinks are ready, Amazon aims to support every aspect of this cherished ritual.
As the campaign messaging emphasizes, Amazon is committed to being with fans every step of the way – from the initial preparations to the final goal. Fans can begin preparing by visiting Estadio Amazon.
The launch of “Entregamos Todo por el Fútbol” underscores Amazon’s dedication to the Mexican market and its understanding of the profound cultural significance of football in the country. The campaign aims to not just sell products, but to enhance the overall experience for fans, fostering a deeper connection with the Selección Nacional and the beautiful game.
Next Up: The Selección Nacional will continue their preparations for upcoming matches, with details on the schedule and broadcast information available on the official FMF website: https://miseleccion.mx/en/. Fans are encouraged to visit Estadio Amazon to gear up for the next chapter in Mexican football.
