Because a meeting like this not only fills tables during that afternoon or evening. Build the image and clientele that is generated around the bar. “This type of Meetings greatly enrich the hospitality community at the bar”explained Vega. What happens during the game – and before and after – becomes a showcase to gain the loyalty of those who are already coming and to win over those who cross the door for the first time.
Much more than 90 minutes
In a bar, a game doesn’t start with the opening whistle. It begins with the preview, with the analysis, with the debate on the alignment. And it doesn’t end with the last whistle either. Plays are discussed, celebrated, lamented. It is shared… Also It is the perfect excuse to meet and see friends or family..
“Experiencing a football match in a bar is always different and more exciting than at home because you discuss the plays, the goals or what happens with friends or fans that you meet in the bar”said a regular customer of Saint Martin’s Urban Irish. Another summed it up like this and went further: “It’s almost like being in the stadium. Sharing with people and feeling the heartbeat of the game”.
That “heartbeat” is the main asset of any establishment that bets on live football. And that’s where LALIGA BARS CLUB provides an additional boost to the hotelier through advantages, benefits and exclusive raffles designed to energize designated days. From merchandising packs to distribute among customers to promotional actions linked to special matches, the objective is to reinforce the atmosphere and generate an experience that invites them to return.
The LALIGA BARES channel and the promotion of LALIGA BARES CLUB
Last season, more than 43,000 bars hired LALIGA BARESthe service that allows matches to be officially broadcast and guarantee a quality experience for customers. It is not a casual figure: live football continues to be one of the great drivers of consumption in hospitality. Having the official sign and support of LALIGA provides peace of mind to the day-to-day operations of the establishment.
From there, it comes into play LALIGA BARS CLUBa platform designed by and for hoteliers, with exclusive advantages and promotions for them and their clients. Through raffles and benefits associated with big matches, the club adds an extra incentive on designated days and reinforces the connection between the bar and its community around football.
An experience
The service allows access to the most relevant competitions and turn every day into a business opportunity. Because it’s not just about putting a meeting on the bar’s TV, but about designing an experience around it.
LALIGA has the unique ability to bring together different profiles under the same television and in the current context, where the shared experience gains value compared to individual consumption at home, the bar is consolidated as a reference social space beyond the stadium.
LALIGA BARES understands that dimension, philosophy and experience. What happened in Valencia during the derby can be extrapolated to any Spanish city and any neighborhood. Whether in the visit of a great, in a decisive day or in a final. The bar is that ‘other stadium’.
The fans, key in the LALIGA HYPERMOTION competition
In this cohesive environment that surrounds the club, the stands are key, “The fundamental thing is that the fans are aware of how important it is. The player feels the love when the stadium vibrates. It is the most important thing about a football club and they should feel valued”says the president of the granota club. And they influence the team’s victories and results. At this point, Andrés García maintains that “Already warming up you notice that extra motivation when you play at home. The stands transmit a lot to the players in LALIGA HYPERMOTION and away from home you notice that pressure as a visitor in some stadiums.”.
Vega Baulo, St. Martin’s Urban Irish Supervisor.
Hence the importance of the Levante fans to support their team. Andrés Fernández does not remember “such an even competition. There is not much difference between the teams and you can see how the leader can lose against the last one and the second against the penultimate one. Timely plays are key”. And LALIGA HYPERMOTION “It is one of the most beautiful European competitions because it is one of the most competitive. With 12 or 13 teams involved in climbing… Each day is a dizzying story, with ups and downs within those 90 minutes. Any team is capable of beating anyone.”indicates the president, Pablo Sánchez.
With so much equality, the details will decide promotions and relegations and that attraction of uncertainty helps the fan fill the stands every week of LALIGA HYPERMOTION. In the case of Levante, in your goal to move up the ranks, “We recently broke attendance records”remembers Vicente Herrero. They know that, at home, with the entire family, they will always have support.
And this is the strength of our football: the family life of a team like Levante, which celebrates together a Levante EDI goal, a save by Andrés Fernández or every great play by Andrés García. They represent the pride of carrying a family crest and They are emblem and example of the LALIGA HYPERMOTION.
