The Kings League has closed an investment round of 63 million dollars led by Alignment Growthan American investor specialized in media and entertainment. The operation, which also has the participation of existing shareholders, seeks to enhance international expansion through organic growth and strategic acquisitions. The announcement, which officially occurred this Tuesday, February 3, He indicated the next landing in the United States as a prioritytogether with the impulse of the Kings League y Queens League globally.
Since its launch in Spain in 2023, the competition has revolutionized 7-a-side football with a native digital format, teams led by streamers and gamified rules that generate high engagement. Figures like Lamine Yamal, Neymar Jr. and Kaká have participated, consolidating it as a leader in sports driven by content creators.
The investment will support the company’s next phase of growth globally, including the arrival in the US. All of this will follow the launch in 2025 of 5 new regional leagues in Brazil, France, Germany, Italy and the MENA regionas well as the new world championship of nations. According to Gerard Piquéfounder and president, “The Kings League has become a global movement, built natively for the digital generation. Alignment Growth brings exceptional experience in media and entertainment, and our collaboration will allow us to continue growing, bringing the experience of the Kings League to new audiences and explore diversification into new sports.
Hence Djamel AgaouaCEO of the Kings League, added: “We have proven that our model works at scale. This funding allows us to accelerate our expansion, continue to innovate in the format and explore strategic M&A opportunities that support our long-term vision. The ambition is clear: build the world’s leading sports platform and entertainment led by creators.
To Kevin Tsujiharaco-founder and managing partner of Alignment Growth, this is a key alliance designed for the future of the industry. “Our investment in Kings League reflects our belief that digitally native sports competitions are uniquely positioned to achieve powerful and sustainable long-term growthas young audiences change the way they discover and interact with sport. “Gerard, Djamel and the entire Kings League team have created a truly innovative and global platform, combining the world’s most popular sport with a creator-aligned business model, and we are delighted to partner with them in this next phase of expansion,” he concluded.
Figures that support growth
During 2025, the Kings League generated more than 150 million hours watched in live broadcasts and exceeded 13 billion impressions on their official social media channels. To date, it has raised more than $160 million in total financingsupporting seven men’s regional competitions, two women’s Queens League competitions and two annual Kings World Cup for clubs and nations.
The ecosystem has attracted renowned brands such asdidas, Fortnite, Netflix, Spotify y Visatogether with key audiovisual partners such as DAZN and ESPN/Disney+. These metrics consolidate its position as one of the most viewed sports competitions on global digital platforms.
