PUMA will release men’s shoes and clothing in collaboration with British streetwear brand REPRESENT. It will be sold at PUMA Store Harajuku Cat Street and other locations from Saturday, January 17, 2026.
“Basketball-inspired” shoes and clothing
The collaboration will feature a men’s collection based on basketball culture. Focusing on shoes and clothing, the design incorporates elements that have their roots in competition, while creating a design that is easy to incorporate into everyday situations.
Black x white two-tone sneakers
The highlight is the “All-Pro Nitro 2 Represent 247,” a sneaker based on Puma’s basketball shoe “ALL-PRO NITRO 2.” The lightweight and highly responsive Nitrofoam midsole supports movement from landing to kickoff, while the PUMAGRIP outsole ensures high grip.
The upper is a two-tone color that combines black and white. Logo details are placed on the heel and tongue, adding an accent to the monochrome look.
Classic sneakers that shine with “black streamlines”
“Majesty Represent” is a low-cut sneaker with a classic impression that incorporates the mood of the 80s. It features a color scheme that combines ivory with black streamlined lines.
Sleeveless jersey with graphics
Apparel includes a sleeveless jersey top with a bold PUMA x Represent graphic on the front. Colored lines are applied to the edges of the collar and armholes, adding contrast to the black-based design.
【detailed】
PUMA x Represent Collection
Release date: Saturday, January 17, 2026
Available at: PUMA Store (Harajuku Cat Street, Osaka, Shibuya), select stores, PUMA official online store, PUMA app
Item example:
・“All Pro Nitro 2 Represent 247” 19,800 yen
・“Majesty Represent” 22,000 yen
・“Puma x Represent Jersey” 15,400 yen
・“PUMA x Represent Short I” 13,200 yen
[Contact information]
puma customer service
TEL：0120-125-150
