Today, EA SPORTS™ unveiled the music lineup for EA SPORTS™ Presents Madden Bowl in partnership with Visa, bringing a premier night of football and culture during Super Bowl week to the Bay Area. On Friday, February 6, Luke Combs, Teddy Swims, Stephen Wilson Jr, Gavin Adcock and Bay Area native LaRussell will bring a lively celebration of fans, music and football to San Francisco’s Chase Center.
“Panthers football has been a part of my life since I was a little kid, so I’ve always played Madden and continue to play these days when I’m on tour,” said Luke Combs. “It was a natural fit to be invited by EA SPORTS to participate in the Madden Bowl during the Super Bowl, the biggest football game in the world. I’m very excited and still hopeful that my Panthers team will be there as well.”
“The Bay Area is my home, and it means a lot to me to perform at the Madden Bowl while the Super Bowl is being held right here.” LaRussell said. “This city is driven by innovation, passion and sincerity, connecting people from all over the world through American football and music.”
Starting at 7 PM PST, you can watch star and player arrivals and exclusive behind-the-scenes footage from the EA SPORTS Presents Madden Bowl blue carpet hosted by Jameis Winston and Kay Adams on EA SPORTS social channels. Twitch streamer Sketch will host a livestream showcasing the players competing in Madden NFL 26 bouts from the blue carpet, while the I AM ATHLETE podcast will also be on site to provide additional content to bring fans closer to the action from their own unique perspective.
“With Super Bowl LX taking place right near our global headquarters, this year feels like a home game for us.” said John Reseburg, EA SPORTS VP of Marketing, Partnerships & Communications. “This is our biggest event yet, and the EA SPORTS Presents Madden Bowl is at the center of it all. It will be a celebration of fans, players, creators and music that shapes the culture of football. We will bring an incredible show to the Bay Area and share that energy with football fans around the world.”
Visa, the world leader in digital payments, will participate as the main partner this year, providing a special experience to selected Visa Infinite card holders. Infinite cardholders have access to FastPass lanes, premium seating, and Visa Fan Lounge access. The Visa Fan Lounge offers guests complimentary food and drinks, immersive activities, curated gifts and limited-edition Visa x Madden Bowl merchandise.
EA SPORTS Presents Madden Bowl serves as the centerpiece of EA SPORTS’ largest Super Bowl event ever. Player and creator content includes an official media welcome party, Madden NFL Super Bowl predictions, live esports competitions featuring the world’s best Madden NFL 26 players, Super Bowl LX Opening Night, NFL Honors, and the NFL Media Center. All of these moments give fans the opportunity to experience Super Bowl LX in more ways than ever before.
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