Levi’s and Jordan Brand are launching an all-round denim style offensive, launching a new joint series this year. The two brands continue to engage in a fashion dialogue based on their respective cultural roots. This nine-piece capsule collection focuses on updated sportswear pieces and denim designs. This combination is no stranger to these two brands, but it still provides refreshing surprises to fans of both parties.
The entire series uses black, red, and white to outline a distinct color story, and uses low-saturated transitional colors to connect the three protagonists. Clothing and sneakers share brand logo elements, with a striking red rugby jersey making the first appearance. Michael Jordan’s iconic No. 23 is sewn on the front and back, and the entire piece is densely covered with co-branded badges from both parties. The words “Air Jordan” and the brand’s Wings logo are embroidered into this fashionable modified version of the NFL jersey, and the hem is finished with Levi’s classic leather brand.
Following the main line of sports, a varsity jacket reinterpreted with letter elements injects a touch of college atmosphere into this all-American style. Graphics were taken from the archives of both brands, including a cowboy riding patch that pays homage to Jordan’s legendary career with the Chicago Bulls.
The rest of the styles are composed of hoodies, T-shirts and washed denim items, freeing up the absolute C position for sneakers in the entire look. Air Jordan 3 features a dark washed denim upper with signature elephant print details; the red Jumpman and embossed Wings logo complement Levi’s iconic red label, creating a unique and denim-wrapped end to the entire capsule series.
The Levi’s x Jordan series will be available in limited quantities on Levi’s official website and designated stores starting from February 20th.
In addition, Martine Rose’s FW26 series will also bring the gentleman’s decadent style back to the spotlight.
Worth a look
