Hajduk opened this year the way they know how, with fans who don’t ask “how much”, but “where to join”. In just 12 days in 2026, the Split club exceeded the number of 50,000 members, it was announced via social networks with the message: I’m not crazy?! I’m crazy about Hajduk! Under that sentence is not only romance, but also a serious financial result, almost 800 thousand euros were collected. Out of 50,000 members, 45,000 of them were members last year as well, which speaks volumes about how much membership has become more than just a card. It is part of identity, part of family and part of everyday life for tens of thousands of fans.
Considering the pace, Hajduk could very easily exceed the magical 100 thousand members again. Membership began on New Year’s Eve, and continued through numerous field actions throughout Croatia and the world. It is also possible online, but many still choose a personal approach. Because you don’t click for Hajduk, you stand in line for Hajduk. The membership fee remains the same: 20 euros for adults, 10 euros for children and those over 65, with additional discounts for family members. So, for the price of dinner, a membership to something much bigger. For comparison, Dinamo currently has around 16 thousand members, which is more than three times less. And that says it all. While Maksimir is still looking for a way towards people, Poljud gathers and connects them. The numbers don’t lie, and Hajduk, like every year, has something that cannot be bought – the heart of the people.
