“So, still off?” » asks a customer. “And I’m lifting my foot, that’s it,” smiles Nader Baraia in his cheese truck, parked that day in front of a shopping center in Ballainvilliers (Essonne). In reality, this 32-year-old craftsman does not take his foot off the gas, he jokes at the question asked by a former colleague who works at Air France, where he was also an employee more than five years ago. Because Nader has changed a lot since then. The years when he worked as a technician for the airline seem far behind him. Now, it is in a truck overflowing with cheese or on social networks that we can see him.
On TikTok, he shows how a “suburban guy” can arrive where you least expect him. “Young people can see a guy who looks like them and works in this industry,” rejoices the thirty-year-old whose TikTok account is followed by more than 60,000 people.
