Between Endrick and Olympique Lyonnais, the love story began long before he set foot on Rhone soil. From the first information concerning a loan of the Brazilian to Les Gones at the end of October 2025, Lyon supporters began their seduction operation on social networks, by multiplying the comments under the publications of the Auriverde international. Behind the scenes, the residents of Groupama Stadium also put in a lot of work, under the leadership of Technical Director Matthieu Louis-Jean. Despite strong competition and unfinished business with Real Madrid, the 19-year-old footballer has officially become a club player for the next 6 months.
“Olympique Lyonnais is very pleased to announce that it has reached an agreement with Real Madrid for the arrival, in the form of a paid loan of up to €1 million, of Brazilian international striker Endrick until the end of the season”said the team chaired by Michele Kang on December 23. On Xthe three messages announcing his arrival accumulated a total of 145,000 likes. On Instagramit’s even better. These three posts were liked by 2.6 million people. In addition, the first video where he formalizes his arrival has been viewed 18.8 million times. A record. The one about his first steps in training has been viewed 8.3 million times on Instagram. On YouTubethe video of his first goal was seen by 2.3 million people.
Endrick boosted the Olympics
On personal social networks, his first message on his signing with Les Gones generated 10,000 retweets on X. It passed the 100,000 likes mark. On Instagramthis post was liked by 1.1 million followers. In France and Spain, but also in Brazil, his native country, as well as around the world, his arrival caused a lot of talk on social networks. Many players, including Kylian Mbappé and Vinicius Junior, have commented on his arrival with the Rhone residents. The media have multiplied articles about him. Expected by the fans upon his arrival in Lyon on December 26, he then made himself discreet for his first training session, greeting the supporters. He then had more opportunity to discuss.
On January 5, he continued with his presentation at Les Gones (100,000 views on YouTube). Unsurprisingly, the press room in the Groupama OL Training Center auditorium was packed. Further proof that with Endrick, the Lyonnais have welcomed a star. However, in his speech and his attitude, the native of Taguatinga does not behave like this. Very grateful and humble, he thanked God several times while reminding that he does not want to take anyone’s place and help the team. For the moment, he has rather met expectations on the pitch, he who is not yet 100% physically according to Paulo Fonseca. Starting twice, he scored the goal in the 2-1 victory against LOSC in the Coupe de France. He followed up last Sunday with an assist for Abner against Brest.
His jerseys are torn off
Endrick has already played 161 minutes for Les Gones. This is more than during his last 6 months in Madrid (3 appearances, 99 minutes played). Deprived of the Europa League until the end of the championship phase, he should be of great help to his team in the second part of the competition, since Les Gones will be able to modify their UEFA list. But it’s not just on the football fields that OL’s new number 9 helps his club. Across all of its social networks, the Rhone team gained 1 million followers in one month, OL told us. When it comes to jersey sales, again, the Endrick effect is already being felt. In December, Corentin Tolisso, Malick Fofana and Georges Mikautadze were the three best sellers of tunics.
In one month in Lyon, the 19-year-old Brazilian made a sensational entrance. The club was able to see a real impact on sales, especially when it started playing. According to our information, Endrick is already the second best seller of jerseys, behind Tolisso. But at this rate, he should quickly take the lead. In addition to merchandising and social networks, the arrival of the Auriverde international allows the club to shine internationally. His presence has boosted television audiences in Brazil, where his matches are followed closely. A true phenomenon, Endrick is also a great goose that lays golden eggs for the Rhone residents, who will be able to benefit from the new darling of the supporters for a few more months.
Pub. the
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