(Frankfurt a.M.) The German Football League (GFL) is opening a new chapter: With effect® ENERGY from MBG International Premium Brands GmbH, a company from the energy drink segment will take on the role of GFL-1 name sponsor from the 2026 season. The previous namesake ERIMA remains closely linked to the GFL as the official supplier.
Starting this year, the highest German Bundesliga in American Football will be named effect® ENERGY GFL carry! The agreement reached initially runs for three years and, in addition to the naming rights, includes other elements for joint marketing and product placement. With its focus on performance, lifestyle and urban culture, effect® ENERGY sees American football as an ideal platform to reach new target groups and expand existing commitments in sport.
“American football stands for performance, passion, team spirit and mental strength – values that fit perfectly with effect® ENERGY. The partnership with the German Football League is therefore a perfect match for effect® ENERGY”according to them effect® ENERGY Senior Brand Manager Lena Stuckenbrock. “We are very much looking forward to being an integral part of GFL 1 from this season and to supporting and developing the league as a naming right partner.”
The previous namesake ELIMA at the same time changes its role in the partnership with the GFL. The renowned sports equipment retailer, who has been closely and successfully linked to the GFL and German football for four years, continues to support the league and its clubs official supplier of the GFL 1 and GFL 2.
“American football stands for passion, team spirit and identification – values that we share with the GFL,” says ERIMA Managing Director Wolfram Mannherz. “For us, the five-year partnership is a clear commitment to sport. For us, ‘winning together’ means standing together as partners and further developing American football in Germany in the long term.”
“We are very pleased and proud to have an innovative and strong partner at our side with effect® ENERGY,” so Axel Streich, chairman of the GFL league association. “We are equally pleased that our long-standing partner ERIMA will continue to be involved in the GFL as an official supplier. Both partnerships strengthen the future of our leagues and ensure stable conditions for our clubs.“
The original press release is available on the official GFL website:
