Hakuhodo DY ONE Inc. (Head office: Minato-ku, Tokyo; Chairman: Tanaka Yuzo; President and CEO: Kosaka Hiroto; hereinafter referred to as Hakuhodo DY ONE) has signed a brand partner agreement for the 2025-26 season with Artille Chiba, a professional basketball club run by Artille Chiba (Head office: Chiba City, Chiba Prefecture; Representative: Nii Yoshihide; hereinafter referred to as Artille Chiba).
With the vision of “creating a club that captivates fans around the world,” Artilli Chiba has been challenging its goal of “becoming a big cultural infrastructure that connects people through sports and moves the hearts of all viewers,” since its founding the team, and has been challenging its goal of winning the B1 championship in five years of entry. He has now been promoted to B1, and will begin his first B1 challenge from the 2025-26 season.
After the merger*1 in April 2024, our company is also continuing to transform and take on the challenge, aiming to become the “the industry’s No. 1 digital marketing company.” Despite the different fields, both companies share an attitude of continuing to challenge themselves, aiming to reach the top of their respective fields. We also sympathize with Artiri Chiba’s “Ubuntu spirit” and its dedicated attitude towards evolution towards our goals, and have continued to serve as a brand partner since the 2022-23 season*2. We will continue to support Artiri Chiba’s success in the 2025-26 season.
In the future, our company will continue to contribute to the local community through sports promotion and continue to take on the challenge with “Altiri Chiba,” aiming to make further progress on the world stage.
*2025-26 Season Artille Chiba Match Schedule
https://altiri.jp/news/2025-26/0725?nf=0
*1 Our News Release:https://www.hakuhodody-one.co.jp/news/notice_20240401227/
*2 For the 2022-23 and 2023-24 seasons, IREP Co., Ltd. has concluded a brand partner agreement.
About Artiri Chibahttps://altiri.jp/
This is a professional basketball club based in Chiba City, Chiba Prefecture, which is active in the hopes of realizing its vision of creating a club that will captivate fans around the world. The club’s name and logo symbol, which are club identity, contain a vision-like meaning, and the club’s name, “Altiri,” is a word that means “Attract” in Esperanto, and the logo symbol is expressed as a motif, “shield,” a symbol of victory and courage, and “letters,” which are the triggers that create culture. Through the power that moves the hearts of all people involved in sports, we aim to captivate not only our hometown, Chiba City, but also Chiba Prefecture and the basketball world, and become a club that will take flight from Chiba to the world.
Company name: Altiri Co., Ltd.
Location: Chiba Port Side Tower 22F, 1-35 Tonyacho, Chuo-ku, Chiba City, Chiba Prefecture
Representative: Xinju Jiaying
Founded: July 2020
Business: Operating a professional basketball club
■Hakuhodo DY ONE Co., Ltd.https://www.hakuhodody-one.co.jp
Hakuhodo DY ONE provides integrated digital marketing services, taking advantage of the knowledge and know-how of digital advertising that it has cultivated since the early days of Internet advertising. With its strengths from its marketing strategy planning ability, creativity, advanced operational capabilities and technology development capabilities, and strong relationships with media companies and platformers, we provide comprehensive support to client companies both in Japan and abroad in marketing strategies and technology utilization from a digital basis.
As the “digital core” of Hakuhodo DY Group, we aim to become the industry’s leading digital marketing company, as a company that combines high expertise and proposal capabilities by consolidating the knowledge and resources within the group.
As we become the only “ONE” for our client companies, we will always take on challenges and move forward, and by supporting our business growth, we will contribute to the sustainable growth of our client companies and increase corporate value.
Head office address: Akasaka Biz Tower, 5-3-1 Akasaka Minato-ku, Tokyo 107-6316
Representative: Chairman Tanaka Yuzo President and CEO Kosaka Hiroto
Shareholder: Hakuhodo DY Group 100%
Number of employees: 3,172 (as of April 1, 2025)
Founded: April 1, 2024
Business details: Planning, consulting, agency and investment business related to digital marketing in general
[Inquiries about this matter]
Hakuhodo DY ONE Co., Ltd.
Reporting E-mail: info-pr@hakuhodody-one.co.jp
