In continuity of previous years, humans and accessibility for everyone are at the center of this campaign.
The FFBAD has chosen to highlight the diversity, wealth, universality and singularity of our discipline. Because badminton is above all A sport that is for everyonewhatever their age, their desires or their expectations. Accessibility to everyone is our fundamental promise … Whatever profiles and expectations.
Competition, leisure, social ties, diversity, form and well-being: everyone can find their pleasure there, often a stone’s throw from home.
This back -to -school campaign was designed for “Stage all the players in the badminton by also staging what embodies badminton: the steering wheel. Singular, emblematic, it embodies the spirit of this sport: light and tonic, simple and demanding at the same time“, As the Comquest agency explained which carried out this campaign.
This back -to -school campaign is also yours. Each club, committee or league can therefore personalize digital posters and communications with its own attributes.
For this, an email was sent to all the leaders on August 21 giving them access to a platform allowing to personalize the elements of the communication kit. You can also find it on your myffbad space.
Good start to all!
