Willem II proudly speaks about the new project on the club website, which has been named ‘Leeuwenmoed’. “A unique social initiative that reflects the authenticity and power of the club.” Thanks to the collaboration with eighteen sponsors, Willem II’s shirt remains free of advertising. ‘Willem II is the only club with main partners worldwide without commercial expressions on the home shirt. With this, the club and its partners show lion mother together. “
There will be no sponsor on the shirt for the next three years. Not on the front or back and not on the sleeves. ‘With Lion Moed, Willem II consciously opts for a course that fits the vision of the club: reality, connecting and with guts. Not led by the big money, but by conviction and character. As it should be, in Tilburgs. “
‘Tilburg’ on the back
“Willem II is Tilburg and Tilburg is Willem II,” says general manager Merijn Goris. “We are aware of the responsibility and meaning that we have for the city. We want to give it to action and strength to that. To emphasize that, therefore, the next season, ‘Tilburg’ is proud to be on the back of our home shirt. Thanks to the lion mother partners, the city and the region are literally and figuratively behind us.”
