Erendira Palma Hernández
La Jornada Newspaper
Thursday, May 23, 2024, p. a10
Given the low attendance that the América Femenil team registered after increasing the ticket prices in the league – which ranged from 200 to 750 pesos – just in a tournament that was linked to the Men’s tournament, the club changed its strategy by resorting to new account to a promotion of two tickets for one hundred pesos with the purpose of getting a bigger call in the final against Monterrey.
The increase should have been gradual, although it is understood that it may be due to the need to generate greater income. However, it is a mistake to combine the women’s league with the men’s league, since it does have an impact, said Jorge Badillo Nieto, sports marketing specialist.
The Águilas set an attendance record of 58,156 people at the Azteca stadium when they beat Pachuca in the final of the Clausura 2023 tournament. For that duel, tickets were priced at 50 pesos, and the match was played a week after the closure of the men’s contest.
For the following campaign, the American board surprised with an increase in the cost of tickets for the first leg final against Tigres, with tickets ranging from 200 to 900 pesos. The fans supported the team and they had an attendance of 17 thousand people, while the title match took place a month before the decisive duel of the men’s league.
However, there was a notable change for this tournament. The prices of the league had costs ranging from 200 to 750 pesos, in addition, the matches of the final phase were linked to the men’s tournament, where América is also a finalist.
The repercussions were evident in the attendance at the women’s team games. For the quarterfinals and semifinals, it was barely possible to fill the lower part of the Azteca stadium’s seats, with an approximate of just over 4,000 attendees per match.
“The Liga Mx Femenil has had good dissemination, but it is necessary to keep the product close to the people. Mainly they must have agreements with open television, since one of the mistakes has been to make it an exclusive product of streaming. In this way, the fan pays double with the platforms and the ticket at the box office,” said Badillo.
In their return to a direct fight for the title, the Rayadas also aim for a broad record of attendees, which is why they put tickets on sale with prices of 100 pesos for subscribers and 120 for the general public.
Neglect of the fans
The teams seek to give value to the players’ work, if they give a show for free, people do not appreciate it. The prices do not compare with those of the men’s, but the tournament is still in a young stage and they cannot be expensive. The clubs must also know and have greater consideration for the fans of the women’s league, said Ana Bengala, a member of the barra feminist.
Bengala stated that América has been the only team interested in approaching the women’s entertainment groups to have dialogue and support. However, there are still pending issues to work on so that there is greater interest in this contest.
Schedules are something we have fought a lot about. They created women’s Mondays, but it was the decision of the managers. Yes, people go, however it is a work day and it is complicated for many. When there are women’s matches, the stadiums sometimes don’t have water and food sales run out quickly. Women are still relegated.
2024-05-23 10:27:21
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