A little less than three hours of travel with a direct flight: that’s what it takes to reach Cancun from Dallas. This route is the one suggested by an advertising panel installed on the facade of a building located opposite the Crypto.com Arena. Where the 5th meeting between Mavs and Clippers was played yesterday.
A good way to provoke the Texans who, in the event of defeat in Game 5, could move closer to the Mexican city, as a potential vacation destination. Behind this message “Dallas to Cancun”, there are not the Clippers, but the travel agency Skyscanner, whose logo appears in large size on the panel.
According to Andre Le Masurier, global brand manager at Skyscanner contacted by the Los Angeles Timesthe idea was “ not so much trolling the Mavs, but just having fun and rubbing salt in the wound a little “. Open wound during Game 4 with the equalizing victory of the Californians in a crazy match in Dallas.
« We are a global company, made up of fans of the NBA, basketball and sports culture in general. We saw it as a fantastic opportunity to engage with Clippers and Mavericks fans and show some of our values and identity. », Defends the manager.
A reference to Nick Van Exel’s phrase
A 100% losing “troll” because the local team lost heavily by 30 points… The Clippers were quick to clarify that the billboard in question did not belong to them, and was not exploited by frankness. “ We have the greatest respect for our opponents and in no way endorse this message “, they added.
The reference to Cancun is frequent in the NBA universe. His Lakers team on the verge of being swept in the 1998 conference finals against the Jazz, Nick Van Exel had blown a “ One, two, three… Cancun! », in reference to the famous seaside resort in Mexico.
Skyscanner found it amusing to draw inspiration from this “ even » with this ad. “ The trash talking, trolling and rivalries are part of what makes the sport so captivating. But win or lose, Mexico is always a great place to recharge the batteries “, still defends Andre Le Masurier.
But depending on the result of Game 6 on Saturday, the plane could finally take off from Los Angeles…
2024-05-02 12:23:53
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