Xu Qi, deputy director of the Shanghai Municipal Sports Bureau, Wang Zhihua, deputy director of the Xuhui District Government and other leaders attended the opening ceremony and jointly launched the carnival.
On April 30, 2024, the 2024 Xuhui District Sports Consumption Carnival kicked off grandly in Zhengda Le City. This event is also the first “sports-business” integration project of the Shanghai Sports Consumption Festival.
This year’s Xuhui District Sports Consumption Carnival has the theme of “Packaging a piece of happiness”, covering mass events, sports fairs, sports experiences, cultural and sports performances and other rich contents, linking the three Xuhui districts of Zhengda Le City, Greenland Colorful City and Poly Time landmark business district. This event will continue until May 3, attracting the active participation of more than 40 well-known enterprises and institutions, including China Sports Lottery, Bank of China, Lululemon, Spalding, TANGO, Rucker Park, and individual sports associations. During the period, popular events such as chess, live football e-sports, 3V3 basketball, boxing, and dry land curling will be held; there will also be free experiences of emerging sports such as virtual sports meets, skiing, mountaineering camping, rugby, pickleball, and golf; and there will also be hot dance parties , special boxing sessions, new product launches, cultural performances and other exciting contents. A market area has also been set up on site, covering fitness equipment, sports equipment, training courses, sports tourism, sports technology and other fields to provide citizens with one-stop sports consumption services.
At the launch ceremony, the new IP name of the Xuhui District Sports Consumption Carnival was also released, “Ran GO Xuhui”. “Ran” means the prosperous sports industry, and GO means to go to sports and is homophonic with “buy”, referring to Sports consumption. This name was contributed by an enthusiastic citizen of Shanghai through an online naming campaign. In this IP collection, nearly 300 enthusiastic citizens came up with more than 500 creative names. Friends from Jiangsu, Zhejiang, Shandong, Fujian, Henan, Liaoning, Sichuan, Guangdong and other provinces, and even friends from as far away as the United States, actively participated.
At the same time, the ceremony held the new product release of the internationally renowned basketball brand Spalding. The Rock Park SSR Everbright Convention and Exhibition Sports Complex, which will be officially opened on May 21, also used the stage of the launch ceremony to hold promotional activities. The Everbright Convention and Exhibition Sports Complex is Lock Park’s latest flagship venue in Xuhui District. Ma Diancheng, a rising player of the Shanghai Jiushi Sharks men’s basketball team, also attended the event as a guest.
The Xuhui District Sports Consumption Carnival is an annual sports industry event hosted by the Xuhui District People’s Government and led by the Xuhui District Sports Bureau. Since its inception in 2021, the annual Xuhui Sports Consumption Carnival has attracted the participation of many leading sports companies, well-known sports associations and high-quality training institutions in Xuhui District and even Shanghai. The carnival is held every year in the bustling business district of Xuhui District, and through punch-in lottery activities, the sports consumption carnival is linked with surrounding shopping malls and shops, effectively gathering people and effectively driving consumption, becoming a model event that organically combines culture, sports, business and travel exhibitions .
The Xuhui District Sports Consumption Carnival, the Intelligent “Hui” Sports “Talk” Sports Industry Salon, and the Sports Consumption Series Events together constitute the Xuhui Sports Consumption Season Series. The three major sections run throughout the year. Hundreds of organizations participate in the event, and tens of thousands of citizens are enthusiastic participate. As the city with the highest per capita sports consumption in the country, Xuhui District has been committed to promoting the development of the sports industry in Xuhui District and even Shanghai through such sports consumption activities, providing citizens with a better sports consumption experience, and at the same time promoting national fitness. The development of the cause allows more people to participate in sports.
2024-05-01 02:41:52
#Pack #Happy #Burn #Xuhui #Sports #Consumption #Carnival #Officially #Opens
