On April 16, 2024, as the 100-day countdown to the Paris Olympics is approaching, Yili Group, as the only health food company in China to serve both the 2008 Beijing Olympics and the 2022 Beijing Winter Olympics, held the “Double Olympics and Yili Go to Paris Together” themed activities. Yili Group Chairman and President Pan Gang and Senior Executive President Zhang Jianqiu attended the event. At the same time, the event also invited leaders of relevant national departments in charge of sports work, Xu Haifeng, China’s first Olympic gold medal winner, Li Na, Asia’s first tennis Grand Slam women’s singles champion, badminton world champion Huang Yaqiong, badminton world champion Zheng Siwei, and many others. National media and people from all walks of life were present to witness Yili blowing the rally call to go to Paris.
As the official dairy partner of the Chinese sports delegation for the 2024 Olympic Games, Yili launched a number of new Paris-customized products at the event and announced the official launch of the “Paris Sprint Mode” to help Chinese athletes compete in Paris. In addition, the Yili Love Team was officially assembled and unveiled, and the strategic cooperation with the Chinese National Shooting Team was also announced at the event.
Zhang Jianqiu, senior executive president of Yili Group, said: “As a ‘Double Olympics enterprise’, Yili will rely on its rich competition service experience and excellent product quality to continue to provide high-quality products for Chinese athletes, provide all-round nutritional support, and help China Athletes achieve great results again in Paris.”
A variety of new customized products are unveiled, Yili joins hands with Chinese athletes to compete in Paris
Over the years, Yili has always been associated with the Olympic Games. With its excellent quality, Yili joined hands with the Olympic Games as early as 2005, becoming the first and only dairy company in China to meet Olympic standards and provide services for the 2008 Beijing Olympic Games. Over the past 20 years, Yili has provided nutritional support for nearly 40 Olympic national teams through large-scale events such as the Beijing Olympics, London Olympics, Sochi Winter Olympics, Rio Olympics, Pyeongchang Winter Olympics, and Beijing Winter Olympics. We have accumulated rich service experience.
As the 100-day countdown to the Paris Olympic Games approaches, Yili once again joins hands with the Chinese Sports Delegation for the 2024 Olympic Games to officially launch the new Paris custom-made clothing products for Chinese athletes, covering multiple categories of Yili’s products, and is committed to providing products for those heading to the Paris Games. Nutritional support provided to Chinese athletes.
At the same time, Yili’s large-scale sports event support team has also assembled again. Representatives of front-line employees from Yili Group’s raw milk, quality inspection, R&D, logistics, sales and other industry chain positions gathered at the event site and swore to be the Chinese sports team for the 2024 Olympic Games. The delegation provides the highest quality service and the most systematic guarantee.
“The No. 1 Gold Medal” helps the 100-day sprint, new and old champions assemble the Yili team
The inheritance of glory helps athletes on their journey to Paris. China’s Olympic journey has lasted 40 years, and many Chinese athletes have worked bravely to create miracles one after another. During the event, witnessed by Xu Haifeng, China’s first Olympic gold medalist, Yili officially announced that it would join hands with the Chinese national shooting team to go to Paris.
Over the years, Yili has been working hand in hand with Chinese athletes and jointly created one Olympic miracle after another. At the event, the “Yili Team” composed of new generation athletes officially debuted, including the Chinese diving team represented by post-2000 young players Quan Hongchan, Chen Yuxi, and Wang Zongyuan, and the Chinese swimming team led by Zhang Yufei and Qin Haiyang. , as well as the new generation of table tennis players Fan Zhendong, Sun Yingsha, Wang Chuqin, etc. They will join hands with Yili to go to the world stage and work together to write a new chapter in Chinese sports.
At the same time, Yili collected messages from the public on major social platforms to express their wishes to Chinese athletes, and let these blessings shine in the night sky of Paris, France, in the innovative form of drone performances.
Actively practice corporate responsibility and join hands with consumers to “Start to Paris”
As an official partner of the Chinese Olympic Committee, Yili actively fulfills its corporate responsibilities. While providing nutritional support to Chinese athletes, it will also protect the healthy lives of hundreds of millions of Chinese consumers. On the day of the event, the “I’m Going to Paris” health run event was held at the National Stadium “Bird’s Nest”. It was led by the new Internet celebrity “Little Breast Man”. Many running enthusiasts actively participated, using practical actions to help the development of national fitness.
During the competition, Yili will also launch a series of activities called “Win Gold, Deliver Milk, Call Paris”, calling on consumers to cheer for Chinese athletes and witness their courageous struggle and realization of their dreams in the competition.
“Paris Time” is about to begin, and Yili is ready to go! In the next 100 days, all Yili people will continue to uphold the corporate creed of “Yili is quality”, regard quality as life, provide the most reliable guarantee for Olympic athletes, provide the best services for consumers, and continue to provide national nutrition Contribute to health.
(Editor: Wang Can)
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2024-04-17 04:03:25
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