Updated12. April 2024, 10:42 p.m
Tennis legend: Secret separation: Roger Federer loses sponsor
Tennis legend Roger Federer has lost a major sponsor. The Italian pasta manufacturer Barilla and Federer have secretly ended their partnership.
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Barilla is no longer a sponsor of Roger Federer.
The pasta producer and the tennis legend have ended their partnership.
Barilla has already removed advertising clips with Federer on YouTube.
Roger Federer was not only an exceptional player on the tennis court, but was and is also very successful when it comes to self-marketing. But the maestro has now lost an important sponsor.
As CH Media reports, pasta producer Barilla has let Federer’s contract expire. The 20-time Grand Slam champion has served as the Italian pasta giant’s international brand ambassador since 2017. “Barilla’s pasta and sauces have been part of my diet for a long time,” Federer announced seven years ago.
Barilla is already removing advertising clips with Federer
The reasons for the separation from Federer’s long-term partner and when exactly it took place are not known. Barilla did not want to answer any further questions to CH Media, but confirmed Federer’s exit ‘after multiple inquiries’. The large corporation simply stated that it was grateful to Federer for his “professional and human contribution”. There is also no statement from Federer and his management yet.
Meanwhile, Barilla has already started removing advertising clips with Federer on YouTube. For the ex-tennis superstar, the end of the partnership is probably bearable. There are currently 13 sponsors listed on Federer’s website, including Rolex, Mercedes-Benz, UBS, Uniqlo, Switzerland Tourism and Sunrise.
“The fact that Federer does not reject lucrative sponsorship deals is understandable and many would do the same,” said sports marketing expert Dr. Christian Lang from the HSG last explained it to 20 minutes. On the other hand, companies have to ask themselves whether they want an advertising partner who already advertises for many other companies or whether they rely on less well-known faces with more exclusivity, says Lang.
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2024-04-12 18:55:34
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