Puma unveiled its first global brand campaign in 10 years on Wednesday, April 10, titled “FOREVER. FASTER. – See the game like we do. The objective: to strengthen Puma’s position as the fastest sports brand in the world. This campaign highlights the brand’s unique connection with speed and invites everyone, professional athletes and amateurs alike, to share Puma’s vision of the game.
This year, through its global brand campaign, Puma highlights the fact that speed has always been at the heart of its DNA. For Puma, seeing the game faster than others is an undeniable asset. The passion for speed is universal: it provides incomparable joy and adrenaline rush. “See the game like we do: FOREVER. FASTER. » means looking at sport and sports culture differently and winning in a way that only the fastest can. Puma has always been ahead, ready to act with instinct and set the tempo for others to follow. It’s what allows him to see the game differently, to challenge conventions and to create moments that will stay with us forever.
Arne Freundt, CEO of Puma : “Everyone dreams of having a superpower, and for Puma, it’s speed. Speed is the game-changing superpower in sports. Just like our global icons Mondo Duplantis, Karsten Warholm, Neymar Jr. or Breanna Stewart, we know that speed is the key to sporting performance and victory for all. By highlighting our ability to embody speed, Puma invites everyone to push their own limits, reach their full potential and become a better version of themselves, allowing them to see the game the way we do: FOREVER. FASTER. »
Richard Teyssier, Vice President Brand and Marketing : “Our new global brand campaign represents Puma’s largest marketing investment to date. This is the first time Puma has adopted a single message – FOREVER. FASTER. – throughout the year and in all performance categories, such as football, running, basketball and handball. This comprehensive and emotional brand message aims to create a strong connection with our target audience. »
The “FOREVER. FASTER. – See the game like we do” started this Wednesday April 10 and will be broadcast on all media platforms: social networks, television, public relations, billboards and points of sale around the world. It will include a main brand film as well as creative elements featuring renowned athletes, such as Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier “Chicharito” Hernández, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh and many others. Later in the year, Puma will also present dedicated brand videos and creative assets for the CONMEBOL Copa America, UEFA Euro 2024 and the 2024 Summer Olympics.
