(Original title: NBA basketball superstar O’Neal officially endorses Huanjia Coconut Shark to set off a new trend of healthy drinks)
On April 11, Huanlijia (300997.SZ), a well-known domestic food company, held a grand coconut shark coconut water new product launch conference and spokesperson signing ceremony in Shenzhen. At the event, Huanjia brought its new brand product Coconut Shark Coconut Water to the stage and officially announced its cooperation with basketball legend Shaquille O’Neal to jointly open up a new era of Coconut Shark Coconut Water in the health drink market. journey.
The “Coconut Shark” brand is a brand new brand launched by Huanhuijia in 2023. This product is not only made of 100% coconut water, but the raw materials are also blended with the “Three Places and Three Coconuts” gold ratio produced in the world’s coconut gold producing areas. It is made with a soft taste and uses UHT instant sterilization and SIDEL sterile cold filling process to ensure the natural fresh taste and rich mineral content of the product. It is healthy and contains 0 added sugars (0 sugar substitutes, 0 additives, 0 preservatives, 0 cholesterol, 0 Fat). Coconut water is rich in important electrolytes such as sodium, potassium, and magnesium. It can be consumed immediately to replenish electrolytes and satisfy consumers’ urgent demand for healthy drinks. Our common coconut water is mainly used as an energy supplement or used in cooking and making desserts, but coconut water is suitable for quickly replenishing water and electrolytes after exercise. Although coconut water and coconut milk are similar in some aspects, they are different in composition, taste, nutritional value and uses.
At the press conference, representatives of Huanjia and O’Neal solemnly signed the endorsement agreement. The event was very lively, not only attended by many customers of Huanhuanjia, but also attracted the participation of more than 40 securities firms, media and many experts to witness this grand occasion. With the wonderful broadcast of O’Neal’s promotional video, the atmosphere was instantly pushed to a climax. Huanjia takes this opportunity to announce that it will give full play to O’Neill’s extensive influence, work together through multiple online and offline channels, comprehensively increase the promotion of the Coconut Shark coconut water brand, and is committed to further increasing its category share in the ready-to-drink market , create a more brilliant future.
Li Zihao, Vice Chairman of Huanlijia, said: “The cooperation between Huanlijia and Mr. O’Neill is not only a major breakthrough in brand strategy, but also a reflection of the high degree of agreement between the values and brand concepts of both parties. The launch of coconut water is a significant step forward for Huanlijia in This is an important step in the coconut drink market layout. We hope that through cooperation with Mr. O’Neill, more people will understand and like Coconut Shark Coconut Water and enjoy a healthy and happy lifestyle.”
Why choose O’Neal as the spokesperson for Coconut Shark Coconut Water? In this regard, Li Zihao said: “Just as O’Neal has shown confidence and a life attitude of constantly exploring and transcending in basketball and all areas of life, this spirit is highly consistent with the concepts of happiness, freshness, confidence, and exploration conveyed by Coconut Shark. . “As a legend in the basketball world, Mr. O’Neal has also shown great influence in the business field. His versatile and positive image coincides with the brand concept of young, energetic and sporty Coconut Shark Coconut Water. This cooperation will undoubtedly inject strong impetus into the promotion of Coconut Shark Coconut Water in the market.
Currently, the global beverage market is performing well. The global beverage industry market size will reach US$532.8 billion in 2022, a year-on-year increase of 3.2%. Among them, Asia accounted for 35.02%, showing strong growth momentum. In China, the development of the health drink market is even more prominent. For example, the new tea market size is expected to reach 333.38 billion yuan in 2023, and the number of stores has reached 515,000. It is estimated that by 2025, the size of China’s new tea beverage market is expected to reach 374.93 billion yuan. Among China’s coconut water products, the market has continued to expand in recent years. Blended coconut water now dominates, with a market size of 253 million yuan, accounting for 49.21% of the overall market size; followed by flavored coconut water, with a market size of 1.73 billion, accounting for 33.72%; finally, natural coconut water has a market size of 87 million yuan, accounting for 17.07%. Since 2023, the volume of “coconut water” related group buying orders has increased by more than 300% year-on-year, and the number of catering stores selling related products has increased by more than 368%. The popularity of the market has also directly caused the price of coconut raw materials to skyrocket. “The price of coconut water has skyrocketed by 4,000%.” “The topic became a hot search topic and sparked public discussion. These data show that the coconut water market has reached a certain scale, and its market share and attention are gradually increasing.
At the same time, coconut water has a wide range of application scenarios. Coconut water is different from coconut juice. Coconut water is more of a natural water-like drink with a refreshing taste. Coconut water can be found in supermarkets, convenience stores and health food stores. Many restaurants, bars and cafes will include coconut water as part of their drink menus, and coconut American style has also become a popular coffee product. Especially in tropical and subtropical areas, coconut water has become one of the local specialty drinks, paired with various delicacies, bringing customers a unique taste experience. Because coconut water is rich in electrolytes and minerals, it is also popular in sports and health circles. Many athletes and fitness enthusiasts choose to drink coconut water after exercise to replenish the nutrients their body needs and promote recovery. In addition, coconut water is also used to make sports drinks and energy supplements to meet the needs of specific consumer groups. The coconut water market has expanded steadily in the past five years. It will rise from 513 million yuan in 2018 to 780 million yuan in 2022, and is expected to exceed 1 billion yuan in 2025. Moreover, the gross profit margin of coconut water in supermarket terminals is in the range of 25% to 30%, and sales volume has also increased significantly.
In the future, coconut water’s market share and consumer choice will show positive trends. As well as the intensifying market competition and changes in consumer demands, companies need to continuously innovate and improve product quality to meet consumer demands and maintain competitive advantages. The launch of Coconut Shark Coconut Water is expected to quickly seize the market through O’Neill’s influence.
Source of this article: Financial Report Network
2024-04-18 03:20:01
#NBA #basketball #superstar #ONeal #officially #endorses #Happy #Home #Coconut #Shark #set #trend #healthy #drinks_Financial #Channel_Securities #Star
