Erendira Palma Hernández
La Jornada Newspaper
Friday, April 12, 2024, p. a12
Lionel Messi has emerged as a new image of football to the extent that few failures tarnish his career. Fernando Segura, sports sociologist and who this week presented Leo’s first book published in Mexico: Messi, 10 views on the 10indicated that even though Monterrey’s victory yesterday over Inter Miami is important, it is not a tragic stain on the Argentine striker’s career.
When choosing Inter, Messi knew that he was coming to a level of play much lower than that of Europe, but he came to the United States to enjoy more relaxed football. Leo has recovered from very tough defeats, even in his prime time with Barcelona and the Argentine team. What interests him most at this moment is his family, Segura said in a conversation with The Conference
Monterrey and the Liga Mx greatly enjoyed having beaten Messi’s Inter on Wednesday in the quarterfinals of the Concachampionsan achievement that they savored, above all, because of the historical closeness they now had with the Argentine, one of the last idols of global football.
Messi’s success is clear as the most successful in the history of football with 44 titles and for having guided Argentina to its third world title in Qatar 2022. However, his legacy is characterized by a change off the field.
“Messi is a different image from what we were used to seeing as football idols. It all started with Pelé and then Maradona. Leo retains the part of living in a VIP world, the luxury, the explosiveness, but no longer with as many controversies as the players of yesteryear
He knows that it is a marketing product, he has understood it so well that he avoids getting into controversy. Some players talk, but Messi takes care of his image, even his shyness has been a way of doing it, Segura stressed.
After having covered Qatar 2022, where Argentina was crowned, Segura took on the task of compiling a series of texts about Messi written by journalists and specialists from the countries where the international star played. It was like recovering the footprints of the man from Rosario to now publish them in a book.
This work is not a biography. Each chapter shows a specific context of the moments he lived with Barcelona, PSG and in Argentina. In each place it has had a different meaning and relevance. Each idol represents a time and Messi represents the current moment, he stated.
2024-04-12 09:01:17
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