After several difficult years, RSC Anderlecht is doing well again. The record champion was once again able to achieve convincing sporting performances and is also doing well financially. This is also necessary now that a new main sponsor has to be found.
Since Marc Coucke put an end to the Vanden Stock dynasty, the record champion had to contend with a lot of problems. The figures turned blood red, staff turnover was unprecedented and the sporting results were very disappointing. Last season even reached a sad low point.
The Purple & White ended the regular competition in eleventh place, good for the poor final ranking since 1937. However, that also turned out to be a turning point. A serious injection of quality was made in the summer and in the meantime RSCA was able to reconnect with the top in Belgian football.
In the meantime, the shareholders also managed to largely eliminate the financial problems. And the Purple & White are currently competing for the title for the first time in a long time. These successes increased popularity again. The Lotto Park is sold out almost every match, the hospitality operation is running at full speed.
Anderlecht has once again become an attractive product. And that is important too. The agreement with Belfius expires next summer. The financial institution and its subsidiaries are currently one of the main sponsors, only the fourth in club history to appear on the front of the jerseys.
Sufficient interest
However, Belfius is significantly reducing its sponsorship activities in football. As a result, Anderlecht has to look for a new partner. According to The last hour However, interviews are already underway with several candidates. But there will still be a lot of negotiating to be done. These are therefore not small amounts. Similar agreements in the recent past ranged from 2.5 to even 5 million euros.
2024-04-10 06:10:00
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