Original title: The competition begins! The brand value of “Village BA” continues to expand and continues to promote rural revitalization.
CCTV news: On the afternoon of March 22, the 2024 “Village BA” championship competition kicked off in Taipan Village, Taijiang County, Guizhou Province. 2024 is already the third year that “Village BA” has become popular. What new events will there be in the new year? What new highlights will there be?
The exchange competition was exciting and fierce. The participating teams came from all over the world.
The two teams participating in the opening exchange match are the Meishan Ares from Hunan and the Snow Pioneers from Gansu. The members of the two teams come from various walks of life. Some are farmers and herders, and some are basketball teachers and businessmen. After this exchange match, the first qualifying match of the Guizhou Division of the 2024 “Village BA” Championship will officially start at this stadium. The King of Football Tournament is the new name of “Village BA” in 2024. In 2024, the participating team members will appropriately include players with non-rural household registration. Among the 5 players on the field, 2 non-professional players with urban household registration can be included. This also allows more Basketball enthusiasts have the opportunity to show off their skills in the “Village BA”.
The competition lasted for more than eight months and covered 24 divisions across the country.
The 2024 “Village BA” series of events is very rich. After the opening ceremony, the 24 competition regions across the country will conduct group matches. From July to October, the top two teams in each division will come to Taipan Village to start the group promotion competition. It won’t be until early November that the finals of the King of Football Tournament begin. During this period, Guizhou Province’s Beautiful Village Basketball League, Taipan Village’s traditional “June 6th” eating festival basketball game, and the National National Unity “Village BA” Basketball League will also be held. It can be said that in 2024, there will be games every week and performances every month in Taiwan, and the excitement will last throughout the year.
Develop “Village BA” series of cultural creations to maximize brand value
2024 is already the third year that “Village BA” has become popular in the industry. The huge attention has also allowed the local area to find a new way to develop. The local area has developed a series of cultural creations called “Village BA”, including various dolls, clothing, sporting goods, etc. in addition. “Village BA” also has its own theme tea drink, which is a variety of flavored tea drinks developed using local special ingredients, such as Miaojia sour soup, rice wine, as well as Zheer root and wood ginger seeds. These special drinks will bring different feelings to fans and tourists from all over the world, and further enhance the brand value of “Village BA”.
Promote rural revitalization “Village BA” continues to make efforts
It can be seen from the huge crowds at the scene that the majority of fans have a strong love for “Village BA”. The local area has also seized this development opportunity and opened the “Village BA” offline experience store, and the “Village BA” hotel is also stepping up construction.
Currently, Taijiang County has opened two “Village BA” offline experience stores in Taipan Village and the county town, mainly selling various “Village BA” cultural and creative products and local agricultural products. The reporter saw in this experience store next to the basketball court in Taipan Village that there was an endless stream of customers here as the championship game started. Basketballs, bags, small pendants, etc. are all very popular products.
Near the stadium, the “Village BA” intangible cultural heritage market with some shops and stalls also opened on March 22. Fans and tourists can taste delicacies from all over Guizhou nearby during the game and experience the rich and colorful intangible cultural heritage. The market also reserved 30 stalls for nearby villagers to help them start businesses and find jobs at home.
At present, the main construction of the “Village BA” hotel, which is only 3 kilometers away from the “Village BA” basketball court, has also been completed. The hotel integrates accommodation and catering, has 144 rooms, and can provide employment for more than 70 villagers nearby. It is expected to open in June 2024. According to reports, Taijiang County is currently actively developing various industries such as accommodation, catering, shopping, and tourism around the “Village BA” brand.
“Village BA” has become popular and has brought huge customer flow and business opportunities to Taijiang County. According to statistics, the total number of tourists in the county will reach 6.4 million in 2023.
2024-03-23 00:41:15
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