The project has not yet been finalized, waiting to convince a good number of clubs that want to join the paradigm shift in football on the old continent, and the European Super League learned this Wednesday that it will have to change its name. The reason is that the Danish league, known as 3F Superliga, received “full approval” from the European Union (EU), confirming that “a possible future European league cannot be allowed to register the brand ‘Superliga’ as a trademark.” . «’Superliga’ is a trademark jointly owned by the Danish clubs, so a potential future European league cannot be allowed to register the ‘Superliga’ brand as a trademark in the EU. The EU trademark authority has now given its full approval to the Danish clubs,” the Danish competition officially reported, which celebrated this decision as a triumph of the national championships over the attempt to create a new European competition “almost closed ». The project led by the president of Real Madrid, Florentino Pérez, with the support of the president of the Barcelona Football Club, Joan Laporta, and under the coordination of A22 Sports and its CEO, Bernd Reichart, opted for the name ‘European Super League’ for the launch of a new continental club football competition project. His push provoked “enormous opposition” from national leagues and confederations, the European Leagues Association and UEFA, as well as various football fan groups across Europe. «The opposition is mainly based on the fact that the league will be almost closed, in which the majority of clubs will be permanent members with no real risk of relegation and, most importantly, the league will not respect the annual classification of the national leagues for international club competitions,” analyzed the Danish Super League. Related News standard No Football When Al Khelaifi worked in a Super League that called for the “total elimination of domestic competitions” Miguel Zarza standard No FOOTBALL Gil Marín already serves as a member of the UEFA Executive Committee, frontally attacking the Super League Miguel Zarza The competition Denmark considered in its statement that the ‘European Super League Company SL’ brand “would constitute an infringement” since “it is the trademark jointly owned by the Danish clubs.” “We are very pleased that the EU trademark authority has agreed that the ‘Super League’ brand in the EU will violate the value that Danish clubs have invested in the 3F Super League. We have always been against the desire of the big clubs to create a new European league. There must be opening and qualification for international club tournaments through national competitions,” said the CEO of the Danish Super League, Claus Thomsen, happy with the “victory off the field.” Thus, from the Danish competition they insisted that this EU decision “means that the brand cannot be registered by ‘European Super League Company SL’, so they will have to appeal the decision or come up with another name.” Oral hearing in Madrid A new front for the project, which this Thursday faces the ordinary procedure hearing in Madrid’s Commercial Court No. 17, in matters of defense of competition, in which it will be ruled whether UEFA and FIFA abused dominant position. The oral hearing will begin at 10:00 a.m. and according to the Superior Court of Justice of Madrid, a single day of morning and afternoon is planned, although it will depend on its development, thus leaving open the possibility of it being extended to a second session. which would be held on Friday. Almost three years after the announcement of the creation of the new continental competition and the complaint by its promoters against UEFA and FIFA for abuse of a dominant position, the case is experiencing a final point this Thursday in Madrid or, perhaps, continued. The still called Super League and the governing bodies of European and world football come face to face at the origin of the conflict, in what could be a turning point. The ‘Super League case’ returns to the Madrid court where it all began, when the promoters of the project wanted to shield themselves from possible retaliation from the governing bodies of football. This Commercial Court number 17 of Madrid referred a preliminary ruling to the Court of Justice of the European Union (CJEU) on which it ruled on December 21. A ruling that made the veto of UEFA and FIFA to the organization of the Super League by a group of teams, including Real Madrid and Barcelona, illegal, concluding that the rules applied by these two international associations are not subject to any criteria that guarantees its transparency, proportionality and objectivity. The European High Court also warned that FIFA and UEFA are “abusing their dominant position” with their exclusive control over the commercial exploitation of the rights derived from the competitions they organize. “FIFA and UEFA can harm European football clubs, all companies operating in broadcast media markets and, finally, consumers and television viewers, by preventing them from benefiting from potentially innovative or interesting new competitions,” it ruled. . A resolution that is binding on the Spanish court, to which the CJEU specified that it is up to “check whether these rules can, however, benefit the different football interest groups, for example, through a solidarity redistribution of the income generated by those rights”. From ‘A22 Sports’, Real Madrid and Barcelona celebrated the CJEU ruling as a triumph, so that European football is free” and can “decide its destiny” without the “monopoly” of UEFA and FIFA. A vision that is far from that of the two organizations, the FIFPRO Europe union, the European Club Association (ECA) or LaLiga – a person in the procedure -, whose president assured that “there will be no Super League in the short, medium or long term, because legally it is not possible. UEFA defends itself with the regulatory change that the entity introduced in June 2022, after the announcement of the new format in 2021, in which the pre-authorization of new competitions was conditioned. As long as the European sports model and its rules are protected, as well as a financial distribution must follow, in addition to the principles of openness and sporting merit, without affecting the national leagues and tournaments already organized by UEFA, which will have 12 months to decide. A reformulated project On April 19, 2021, twelve European clubs, including Real Madrid, Barcelona and Atlético de Madrid, announced the founding of the European Super League, but after threats from football’s governing bodies, they only remained in the Madrid, Barça and Juventus projected, although the latter also abandoned it on July 14. However, after the CJEU resolution and in the face of criticism for being originally a competition “for the elites” and “closed”, A22 proposed a new “open” European competition that could be seen by “free streaming” , made up of 64 clubs that would be divided into three divisions with annual promotions and relegations. In addition, they assured that “minimum income for both clubs and football solidarity” would be “guaranteed” during the first three years.
2024-03-13 15:53:33
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