One image, so much subtext. The images of the French president went around the world Emmanuel Macron in version boxer, while training against the bag. A glimpse into his private life, just for some. For many others a coded message. For who? For his counterpart who more than anyone else has flaunted a macho dialectic over the years: Vladimir Putin.
INSIGHTS
The shots, signed by his official photographer, Soazig de la Moissonnièreshow the president in full effort, teeth clenched and biceps on display (retouched with Photoshop according to the gossips), while unleashing his gloves against the bag. The photos arrived on social on the day the president made a surprise appearance at Marseille, as part of an anti-drug operation. It could have been a metaphor for the strength and tenacity of the State against the drug traffickingbut this is not the message that arrived.
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According to most analysts, not just politicians, the photos arrive on days when Macron sent strong messages to the Russia and therefore they would be nothing more than a media challenge to the zar. Who, on the other hand, has proven to be an expert in the iconographic-sports sector: the world has seen her fishing, shooting, riding shirtless, playing ice hockey and fighting on the tatami in her beloved judo. All that repertoire that, according to Eric Anceau, professor of History at the University of Lorraine, is part of “the neo-populist virility that appeals to some of today’s leaders, starting with the master of the genre Vladimir Putin.” But if Jonathan Bouchet-Petersenare Liberationspoke of a “rather disconcerting communication choice”, however Franck Tapirodirector of the agency Right HemisphereMacron’s photo must be placed “in a context of war and the likelihood of conflict with Putin”.
It is not the first time, however, that the French president has been immortalized in virile poses or as a boxer. He had already worn the gloves during an event to promote physical activity ahead of Olympic Games Of Pariswhile during the 2022 election campaign he proposed himself lying on a sofa with an unbuttoned white shirt, a shot that caused a sensation in its own way.
2024-03-21 18:09:40
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