The NBA lives immersed in perpetual motion. A constant dynamism in search of solutions that help improve both the game and the user experience in broadcasts. Although Sometimes their innovations generate more controversy and opinions against than the league itself would like.
This is the case of its latest ‘revolution’ proposed in its broadcasts through League Pass, the platform on which it broadcasts all its matches. As revealed by the Sports Business Journal portal, subscribers will be able to place bets through the league’s sponsors FanDuel or DraftKings while keeping up to date with the spreads and odds on their screens via a new “emBet” integration that data distributor Sportradar launched yesterday.
Designed to better support in-play betting through near real-time video and quickly updated spreads and odds, emBet will allow users with accounts at any of the bookmakers to be redirected to their portals and place bets on the match, live. In states that have not legalized it, you will see odds, but you will not be able to bet.
“As more fans consume content on digital platforms, it opens up new ways to interact with our games,” said Scott Kaufman-Ross, NBA executive vice president of media and games. “In this case, is a step towards integrating the experience of watching and betting together, on a voluntary basiswhich we think will be excellent for engagement.
“For half of humanity I am only helping them make money through ‘Draftkings’. We are just props”
Tyrese Haliburton
An innovation in broadcasts that is seen as a first step for the rest of the major leagues to adopt a similar formula, despite the criticism that has arisen on social networks due to the ease they offer to promote the game among users. A trend, that of betting during matches, that also affects the players themselves.
I also asked #Pacers star Tyrese Haliburton specifically about speaking to a sports psychologist, and he noted in his response how sports betting has consumed a lot of his social media.
“To half the world, I’m just helping them make money on DraftKings or whatever. I’m a prop.” pic.twitter.com/6f2a0vEuiK
— James Boyd (@RomeovilleKid) March 20, 2024
Indiana Pacers star Tyrese Halliburton spoke after his last game about how user bets affect players and the comments they generate on social networks. “For half of humanity I am only helping them make money through ‘Draftkings’. We are only props,” lamented the Wisconsin point guard about the bets that are made and that lead many users to insult and belittle the players. athletes for the results obtained.
2024-03-20 10:16:00
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