Getting closer to Fontajau or Montilivi doesn’t just mean going to see a basketball or football match. In an age full of stimuli that has society glued to screens, with too much on offer to make the right decisions, where sport has often lost its power of attraction, clubs have changed their approach to capture as many people as possible. A Girona, in the midst of a honeymoon due to the promotions of football and men’s basketball to the elite, where there was already the presence of women’s basketball, is no exception. Basketball Girona, theSpar Girona and Girona work to attract and retain their fans. How? Making them participate by making them feel part of the show. And here, music plays an important role.
“Our essence, since the foundation, has been to convey a clear message: whoever comes to Fontajau, regardless of the result, must have a good time”, he summarizes Claudia Batlle, the person responsible for activating Basketball Girona. “It’s clear that winning or losing influences the spectator’s experience, but we have to cause things to happen all the time. We are looking to create a kind of NBA in Girona, because the show is linked to sport. And the response we’ve had from people is positive. Doing things this way is accepted within basketball culture because it encourages participation.”
Toni Muñoz, responsible for the music at Spar Girona matches, discovers some of the tricks to get the attention of the fans and, at the same time, this creates the right atmosphere and has an impact on the team, to encourage them month. “It can be done in many ways, but I like to start gently and go up as people enter the pavilion, so that they get excited. There are different very clear blocks: entry of the players onto the court, warm-up, for quarters, at each time-out, the stoppages that occur… Maybe you can save the most powerful songs for the decisive moments, it depends on the result. And there is a part of improvisation, of course».
Amulets
Football does not give so much space for music, but it also has a relevant role. The intended impact Bruno Olive, in charge and responsible for the audiovisual part and the musical part of the match day, varies according to the moment. Because no two actions are the same and what must be transmitted, therefore, cannot be the same. When Girona goes out to warm up, a catchy song is played: Thunderstruckd’AC/DC. During the warm-up, as in Fontajau, Montilivi plays current music and some more vintage music. In fact, in the last game against Osasuna, they played it Europe, Nirvana, Queen i Dover. A repertoire that more than one celebrated.
Song 2of Blur, when the alignments are recited; or the melody of Game of Thrones they also stand out in the stadium. And the hymns. Without them, nothing would make sense. They are part of the clubs. “We are very proud to have inaugurated it this season, arm in arm with the Friends of the Arts», assesses Batlle, who explains that the song chosen when the Básquet Girona players leave the dressing room is Welcome to the Jungle. “And from LEB OR that accompanies us, when we present to the players, The Greatest Show». Rituals that, when they go well, do not need to be changed. “After the anthem we put The Noriaof Stay Homas», says Muñoz.
For emblems, Freed from desirethe song of Gala that transported the Girona from Second Division a First during 2022. “It was spontaneous, because we had it in the dressing roomjuniper when we came back to go to the play-off final. We all sang it, jumping and enjoying. He looked ready, but he wasn’t. And a Tenerife, in the warm-up, sounded again over the public address system. We looked at each other and felt that we would go up. It was a sign and it is inexplicable. How could they play the song that motivated us the most?” asked Bernardo Espinosa, until this winter dj of the Montilivi dressing room, in a talk to the club’s official media.
During Básquet Girona’s stay at LEB OR, the Girona club ran a campaign around the song Petar-hod’Fat Geese. “We hit it off, yes,” laughs Batlle. So much so, that the players ended up making a street with destiny in the ACB dressed in shirts that shouted it out loud. “It was our slogan and it turned out well. It stuck”. This is a song that sets the club apart from the others. It’s already a symbol.
From Catalonia to Europe
All three clubs, with strong Catalan roots, do not deviate from their origins. “We’ve internalized it, but we don’t discriminate: we play a lot of English music and we also have some in Spanish,” points out Batlle. “The music is in tune with the organization’s positioning. When Uni plays, you can find it on the playlist The Tyets, Figa Flawas… Catalan and modern, but also the classics of all life. We put a lot Love alwaysof Gigi D’Agostino», replies Muñoz. Montilivi’s mouths are already watering just thinking that soon (hopefully) they will be able to hear the tune of the Champions League.
“It’s not easy to find the balance, because we can’t be on top of everything and generate continuous euphoria, but at the same time when it’s necessary to lift spirits we can’t fail. In addition, we must leave room for the voice of animation groups, which play a fundamental role. They have their own chants and we cannot cover them with music. His way of participating serves to start the audience, because it infects them”, confesses Batlle. “It’s up to me to monitor the content a little more than the rest. We cannot put any kind of lyrics because in women’s sport there is a different sensibility. No matter how good a melody is, if it says something, forget it», emphasizes Muñoz, to whom Maria Araujo, during his stay at the club, asked him to play “Spanish pop music”. “Other than that, there are not many requests. Of course, after each triumph, now the tradition is to put the Get worse of I Will Survive“, add. In Fontajau sometimes groups of dancers come and do their particular show.
And the hobbies, happy and content. “People get hooked quickly. And the more that come to the pavilion, the better. It’s the easier it is to work”, concludes Muñoz. If he makes you dance, anyone can do the opposite.
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2024-03-30 05:30:36
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