The first China Tea Industry Top 100 Prefecture Basketball Open Game (Tea BA) opened in Fuding City, Fujian Province. Fuding City is a major producer of Chinese tea called white tea. Aiming for integrated development through “tea industry + sports”. The photo is of brown basketball.
(1 / 2 sheets)
The first China Tea Industry Top 100 Prefecture Basketball Open Game (Tea BA) began on the night of the 17th at the Fuding Sports Center Gymnasium in Fujian Province, Chinese media reported. Fuding City is a major producer of Chinese tea called white tea. We will further promote the fusion of “tea industry + sports” and create a national tea industry/sports fusion excellence competition.
[Other photos]
White tea is mainly produced in Fujian and Hunan provinces. There are few types and production quantities, and it is rarely seen in Japan.
A major feature of white tea is the tea manufacturing process. Green tea, oolong tea, black tea, etc. have a process called rolling, in which the tea leaves are rolled, but white tea does not have this process. After the tea leaves are picked, they are exposed to sunlight to wilt, and then dried to complete the tea production. For this reason, the shape of the tea leaves also resembles cut leaves.
The brewed tea is a pale amber color. It has a smooth and elegant sweetness, and the aftertaste is refreshing. Another selling point is the refreshing green scent that resembles the wind blowing in a green field.
In November 2022, “Chinese traditional tea making techniques and related social customs,” including Fuding white tea manufacturing techniques, were added to UNESCO’s (United Nations Educational, Scientific and Cultural Organization) representative list of intangible cultural heritage.
According to China Network, “Tea BA” is one of the related events of the 13th Fuding White Tea Opening Festival. 25 teams from tea-producing prefectures across the country will aim to win.
tea basketball
“Tea BA” is the first large-scale basketball tournament for the tea industry in the country, and is also an important event for Fuding City to promote the integrated development of the tea industry and tourism industry and establish a distinctive city tournament IP. The tournament will incorporate the deep content of China’s tea culture, with each representative team forming teams based on the name of their prefecture and tea variety.
Lin Qing, director of the Fuding City Committee, said, “Through holding this tournament, we will make Tea BA a representative IP for promoting the development of the tea industry through sports, and encourage the development of new models and new business formats such as white tea + sports and tourism + sports. Hurry up.”
The area of tea plantations in Fuding City in 2013 is 362,000 mu (about 24,100 hectares), and the harvestable area is about 305,000 mu, with a total annual production of tea leaves of 32,000 tons.
The overall output of the tea industry was 15.013 billion yuan (approximately 300 billion yen), an 8% increase from the previous year. The tea industry will create more than 100,000 jobs. There are more than 10,000 stores selling Fuding white tea nationwide, effectively driving the increase in income for 380,000 industrial workers. In 2023, Fuding White Tea was selected as one of the “Top 10 Tea Regional Public Brand Values in China” for 14 consecutive years with a brand value of 6.07 billion yuan. (Edited/Hinata)
2024-03-24 00:05:39
#China #Tea #Basketball #begins #promoting #fusion #development #tea #industry #sports
