Taylor Swift could give the 2025 Super Bowl halftime show
Taylor Swift, who recently turned down an offer to perform at this year’s Super Bowl due to prior commitments, is considered by the NFL to be the ideal artist to attract a wide and diverse audience of both football and music fans. . Additionally, her relationship with Kansas City Chiefs player Travis Kelce has generated significant media interest and an increase in team merchandise sales.
NFL commissioner Roger Goodell has recognized Taylor Swift’s potential to make the next Super Bowl the most watched in history, surpassing the 140 million viewers of this year’s Super Bowl, which featured The Weeknd and Dua Lipa. Likewise, it is estimated that Swift’s presence could generate more than $1.3 billion in advertising revenue, which would be an increase of almost double compared to the previous year.
Taylor Swift
(Patrick Smith/Getty Images)
However, the contract between the NFL and Taylor Swift is not yet closed, since the singer would have to accept some conditions, such as not receiving any payment for her performance, but only covering her travel and production expenses. Additionally, the NFL would have to grant the singer creative freedom and full control over the show, something that has been a source of controversy in the past with other artists.
2024-03-01 16:55:57
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