Laura Narbona 03/23/2024 at 10:00 CET
Saudi Arabia has come to stay. After the large investments made in other sports such as soccerthe Formula 1 and the golfnow the time has come to bet on the tennis.
With the aim of continuing to cover major sporting events, the Middle Eastern country continues to give firm steps in the tennis world. In recent seasons, Saudi Arabia was already taking its first steps in this sport with the Straight Tennis Cupa tournament that brought together great ranking stars such as Stefanos Tsitsipas, Alexander Zverev or the current number 4 in the world, Daniil Medvedevamong many others.
All united by a simple objective, the final awards. As is usually the case in Arabia, the final prize was one million dollars, a figure that is very difficult to achieve in any other tournament of the season. Going one step further, the following year they managed to bring together the best players on the circuit. With the Riyadh Season Cupthe Saudi country managed to bring together names like Novak Djokovic, Carlos Alcaraz, Aryna Sabalenka y Our Jabeur.
Both the Diriyah Tennis Cup and the Riyadh Season Cup were a warm-up for what they really wanted in Arabia. At the moment, it has been announced the ‘6 Kings Slam‘, a tournament where they will participate Novak DjokovicJannik Sinner, Carlos Alcaraz, Holger Rune, Daniil Medvedev and Rafael Nadal. The latter announced last January an agreement with Saudi Arabia as a sports ambassador.
For Rafael Nadalwherever you look, in Arabia’you can see growth and progress‘. “I am excited to be part of this project. I continue playing tennis because I love the game and the competition, but beyond playing and competing, I want to help the sport grow around the world and Saudi Arabia has real potential“said the Mallorcan tennis player.
Likewise, Saudi Arabia has also secured prestigious tournaments such as the NextGen ATP Finals and the WTA Finals. Two renowned competitions with which they aim to show that they want to welcome the ATP Finalsmasters cup that decides who is the best player of the year.
Future plans
In addition to these great tournaments, the Middle Eastern country would also be more than interested in hosting a Masters 1000. And it is that, with a millionaire offer In between, Saudi Arabia could host the first tournament of this category in the season as prior to the Australian Open.
Arabia’s latest move has been according to the ATPwith which the Asian country has become the main sponsor of said ranking. Similarly, the Saudi Arabian Public Investment Fund (PIF) will also sponsor the tournaments Madrid, Indian Wells, Miami and Beijing. Likewise, on March 12, the Middle Eastern country launched a new offer: neither more nor less than 1,000 million euros in order to merge ATP and WTA.
Without a doubt, Saudi Arabia has laid the foundations to be a global reference in all sports. Even so, many critics They ensure that these investments in sports are made with a single objective: improve the image of the country.
2024-03-23 09:00:25
#Tennis #spotlight #Saudi #Arabia
