Manchester United has signed a multi-year global partnership with Malaysia Airlines.
The Malaysian carrier will become the club’s official commercial airline. The partnership was announced by Malaysia Aviation Group chief executive Izham Ismail at an industry trade show in Kuala Lumpur.
“This collaboration brings together two global icons, Malaysia Airlines and Manchester United, and will create unforgettable experiences for our fans and customers. Aligning with a globally recognized club like United puts Malaysia Airlines in front of a large global audience, significantly increasing brand recognition, especially in Europe and Southeast Asia, where United has a large fan base ”.
Victoria Timpson, England’s head of partnerships, said: “Manchester United has a long-standing connection with Malaysia, with a history of passionate support from across the country. We have three official Malaysian supporters clubs, with the Kuala Lumpur branch boasting one of the club’s largest fan communities, reflecting the country’s love for all things United.”
2024-03-23 14:38:00
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