Concentrated star power!
NBA icon LeBron James (39) and rapper Drake (37) are focusing on golf in the future. The two superstars are part of a three billion dollar (2.78 billion euros) investment in the PGA Tour.
In addition to financial support, James and Drake will also support the PGA Tour as strategic partners. The duo should use their popularity to expand and market the golf organization globally.
For your information: The PGA Tour is an American sports association that operates the most important golf tour in the USA. In addition to the investment by the two superstars, the PGA Tour is still in negotiations with the Saudi Arabian sovereign wealth fund PIF. The PIF finances the LIV golf tour, which has been in conflict with the traditional tournament from the USA in recent years. After years of disputes, a merger is now imminent.
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Drake said in a statement: “Golf can be so much more than a sport. I remember some of my favorite childhood moments being on the golf course with my uncle. Investing in a sports club is one thing, but helping one of the biggest leagues in the world reposition itself is an incredible opportunity and I am proud to be a part of it.”
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A month ago, a group of donors and sports team owners announced that they would support the PGA Tour with up to three billion dollars. But it was only recently announced that LeBron James and Drake were among the private investors.
Other well-known investors include US actor Chris Pratt, LeBron James’ business partner Maverick Carter and NBA legend Rich Paul’s agent.
Investing in sports is not new territory for the musician and basketball legend. The duo joined the Italian football club AC Milan in 2022. James is also a shareholder in English football club Liverpool FC and American baseball franchise Boston Red Sox.
2024-03-06 11:51:01
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