1-seater golf cart SINGLE. ⓒ Mate Mobility
The one-seater golf cart SINGLE announces the beginning of a new golf culture.
Mate Mobility held a press conference at Cociety in Seongsu-dong, Seoul on the 26th and announced that it would introduce SINGLE for the first time. SINGLE is an innovative one-seater golf cart that is expected to open a new culture of golf beyond a means of transportation on the golf course.
Mate Mobility, which presents SINGLE, has the slogan ‘Golf, which has never existed before in the world, begins now.’ Moving away from the function of a golf cart, which was just a simple means of transportation for several people to ride together, you can now ride alone and receive course guidance and information services to help you play through the personalized ‘Mate System’. .
It can be said that the birth of SINGLE was based on understanding the Korean golf market as well as various global golf cultures and environments and insight based on that experience. This is because CEO Lee Sang-hyun, a representative leader in the Korean golf industry who led Callaway Golf Korea for 33 years, led the creation of Mate Mobility. He has been thinking for a long time about the need for change in order for our country’s golf culture to develop more healthily, and has finally established Mate Mobility, which is now close to launching ‘SINGLE’.
It is expected that no-caddie play will continue to spread in Korea like advanced golfing countries such as the United States, Europe, and Japan. However, the 5-seater carts currently used in most golf courses are not only less efficient as they move together, but when playing without a caddy, one of the players must inevitably play the role of a caddy, such as driving, which naturally reduces the quality of play. It continues. In addition, the risk of accidents is high, and the fact that cart-related accidents are continuously increasing in proportion to the spread of no-caddy play is also pointed out as a major problem.
SINGLE is a one-person, ultra-light cart that can enter the fairway. It is equipped with an independent suspension that allows stable driving even on steep courses. The main components, the drivetrain and battery, are made from excellent domestic companies with proven reliability, and are equipped with replaceable Li-Ion batteries to ensure both efficiency and stability. In particular, to solve the most important safety issue in no-caddy play, precision geo-fencing technology is applied to set a risk zone and prevent players from entering the zone, helping to ensure a safe round.
Lee Sang-hyeon, CEO of Mate Mobility. ⓒ Mate Mobility
Not only hardware but also software provides new experiences that have never been experienced before. The ‘Mate System’ allows you to exchange information necessary for play in real-time interactively, as if you were talking to a caddy. You can receive guidance on dangerous areas such as the distance to the hole cup, correction distance based on height, and location of hazards, as well as suggestions for ideal strategies. In addition, it is possible to control and monitor vehicles remotely through a central control system, and a system where players pay directly using the SINGLE app has also been applied.
Golf courses that want to introduce SINGLE can obtain it through a partnership with Mate Mobility without having to purchase carts directly. It is expected to be a clear solution for golf courses that are suffering from decreased operational efficiency and decreased attendance due to the spread of no-caddie play.
CEO Lee Sang-hyun said, “It can be said that the interest and passion for golf among Korean golfers is ahead of any advanced golf country. However, our country’s golf course environment, which is very similar to Japan’s, has supported the development of golf culture. “The increase in no-caddie play has become a situation that we cannot resist, and I believe that Mate Mobility will introduce a new, healthy and economical form of golf through the single-seat golf cart SINGLE and create a new culture in Korean golf,” he said.
Meanwhile, Mate Mobility has also established a strategic partnership to enter the global market beyond the Korean market. The company plans to enter the Japanese market at the end of this year after receiving investment from Xebio Group, a leading sports goods company in Japan. And the plan is to take the lead in the global cart market beyond Japan.
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2024-03-26 05:51:17
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