Il logo on a shirt it can become a case politico. It happens in Germaniawhere controversy erupted after the announcement of the German Football Association (Dfb): the national football team will leave its historic sponsor Adidas after further 70 years old to switch to the US Nike since 2027. The uproar even involved the Berlin government, so much so as to force the chancellor Olaf Scholz to intervene personally. The criticism comes from political exponents of the majority and the opposition: the farewell to the sponsor tedesco to rely on the American multinational. Nike will be the supplier of jerseys and equipment to the men’s and women’s teams from 2027 to 2034.
The first to intervene was the vice-chancellor and minister of economy, Robert Habeck: “I can’t imagine the German jersey without the three stripes. For me, Adidas and black-red-gold have always been together. A piece of German identity“. “I would have liked it a little more patriotism local,” Habeck said again. Amazement also for the Minister of Health, Karl Lauterbach: “Will Adidas no longer be the national team jersey in football? A US company in its place? I think it’s one wrong decision because trade destroys a tradition and a piece of home,” she wrote on Dorothee Baeragain on X, defined the Dfb’s choice as “a wrong decision and ruthless“. DFB’s collaboration with Nike is initially expected to last until 2034.
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Even the Bavarian Prime Minister and leader of the CSU, Markus Soderexpressed himself critically: “The success story began in 1954 with the unforgettable victory of world Cup, which gave our country confidence again. This is why it’s wrong, shameful It’s also incomprehensible that this story is ending now.” Similar position for the president of the CDU, Friedrich Merz: “This is a decision for me entirely incomprehensible“, the opposition leader said in Berlin on Friday Bundestag. “And I have to say it honestly: it is also unpatriotic“.
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The transition from the partnership with Adidas to that with Nike “is a decision taken by the German Football Association, I can’t say anything else. What I can say is that it is important that our national team does many goals“, commented the German Chancellor, Olaf Scholzin a press conference at the end of the European Council a Bruxelles, answering a question on the topic. The federation defended its future change of supplier: “We understand every emotion. It’s also a drastic event for us as an association when it becomes clear that a partnership that has been and is characterized by many special moments is coming to an end after more than 70 years. This does not leave us indifferent,” wrote the Dfb on X. However, the Dfb is “first of all and above all committed to German football and its development“, continues the press release from the Football Federation, which recalls that the federation “invests i money in football. For football to remain a popular sport.” According to the German newspaper Handelsblattwhich cites industry circles, the US sporting goods manufacturer should invest more than 100 million euros per year starting in 2027. This would mean that Nike would far exceed the amount of the previous contract with Adidas which, according to Bildguaranteed the Football Federation approximately 50 million euros a year.
2024-03-22 15:31:23
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