This topic goes beyond sports!
On Thursday, the German Football Association (DFB) announced the change of supplier from Adidas to Nike from 2027.
Alonso announcementThese Hoeneß words make you sit up and take notice
Source: Image03/22/2024
After Vice Chancellor Robert Habeck (54) criticized the Adidas exit, the next minister is now getting involved.
Because Health Minister Karl Lauterbach (61) shows clearly what he thinks of the Nike change – nothing!
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The SPD politician on X (formerly Twitter): “Adidas should no longer be the national jersey in football? A US company instead? I think it’s a wrong decision where commerce destroys a tradition and a piece of home…”
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What Lauterbach means by this: Adidas has been equipping the DFB since 1950 and has been part of ALL the major titles at the World and European Championships for women and men.
The change in supplier after 77 years is a turning point!
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The DFB team in Adidas dress during the international match against Turkey in the Berlin Olympic Stadium on November 18, 2023 (2:3)
Photo: Federico Gambarini/dpa
According to a Handelsblatt report, the world’s largest sports association is expected to collect around 100 million euros per year from US giant Nike. According to BILD information, Adidas recently paid the association a guaranteed at least 50 million euros per year.
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Photo: WITTERS
Adidas felt surprised by the report published by the DFB on Thursday.
An Adidas spokesman told BILD: “We were informed by the DFB today that the association will have a new supplier from 2027.”
And that is likely to cause further discussions…
2024-03-22 07:20:55
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