US sporting goods manufacturer Nike is to pay more than 100 million euros per year to the DFB from 2027 for its equipment contract with the German Football Association. That reported that Handelsblatt with reference to information from industry circles. This would mean that Nike would far exceed the current contract sum of the current supplier Adidas, which is said to be around 50 million euros annually.
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Sportswear manufacturer Adidas, which will continue to equip the national team until the end of 2026, is said to have tried right up to the end to extend its contract with the DFB. The Bildnewspaper reported that Adidas boss Bjørn Gulden personally traveled to the DFB headquarters in Frankfurt on Wednesday. A final offer was presented there and a possible extension was discussed.
The association announced the new deal with Nike on Thursday, but did not mention any amounts. However, Nike “made by far the best economic offer.” After more than 70 years, the DFB is turning away from its supplier for the first time and switching to the US company.
“We are pleased to be an official partner of the German Football Association from 2027 and to work with them to unlock the future potential of football,” said Nike Europe. “The DFB is a legendary global force in football that shares our passion for the sport.”
US sporting goods manufacturer Nike is to pay more than 100 million euros per year to the DFB from 2027 for its equipment contract with the German Football Association. That reported that Handelsblatt with reference to information from industry circles. This would mean that Nike would far exceed the current contract sum of the current supplier Adidas, which is said to be around 50 million euros annually.
Sportswear manufacturer Adidas, which will continue to equip the national team until the end of 2026, is said to have tried right up to the end to extend its contract with the DFB. The Bildnewspaper reported that Adidas boss Bjørn Gulden personally traveled to the DFB headquarters in Frankfurt on Wednesday. A final offer was presented there and a possible extension was discussed.
