This week two international leaders were like Rocky Balboa. President Luiz Inácio Lula da Silva He was shown on social networks running and doing morning exercises in the vicinity of the Alvorada Palace in Brasilia. In the post she recommends exercising and states that she wants to reach 120 years old. At 78, he looks very fit. While, Emmanuel Macron He was practicing a much rougher sport: boxing. He posted perfectly curated official photos sweating, hitting a bag and showing off his muscles.
Why do they do it? Is it essential that they exhibit strength? There is a reality: it is very difficult to govern and build power from a place of weakness. This does not mean that its fragility is true, but The mere perception leaves the president in a position of vulnerability. It is then when a message must be sent that alters the population’s appreciation. We live in a world where it’s not enough to just be, but you have to look like it.
Sometimes you are successful and other times not so much. In the case of Lula da Silva, it was resounding. A single physical exercise video has achieved what countless interviews explaining the impact of its public policies have not done: more than 10 million views in a short time. This waymanages to revitalize its image, which has been falling a few points in the latest polls. You can perceive him as energetic and vital. He hasn’t looked this way since his rehab days following hip surgery last year.
Meanwhile, Emmanuel Macron’s communication did not have the expected effect, and the result was a rain of mocking memes. His sought-after virile image immediately brought to the minds of the French, comparisons with Vladimir Putin’s photos. Those taken in Siberia where he looks so manly riding a horse with a bare torso or exercising in judo.
Putin on horseback.
Right away caricatures of a small Macron appeared boxing the leg of a huge Russian president or sitting in a fight, next to small tanks, soldiers and weapons, while calling his mother to confirm that he is the leader.
When you go to war with the Russians #Macron and you need to show your brutality…a #Putin
Pathetic!!!
..measures an abyss between fiction and reality in the first 2 photos…the parallel world of #MacronLaHonte ..I feel very ashamed, very sorry for a once great country������ pic.twitter.com/OcLh8LJjWS— Karima Pacha (@Karima_Pacha)
March 21, 2024
Former French presidential spokesman Gaspard Gantzer considered the message to be “someone full of energy and motivation, ready to fight.” Against whom? Against Russia. For weeks Macron has been warning that if Ukraine falls, European security will be threatened. He is trying to lead the way as leader of the bloc in the war with Ukraine: he urged NATO to consider sending troops to the field and sealed a security pact with Zelensky. In addition, France decided to begin construction of the largest nuclear submarine in its history.
Closing the week, another president tried to show off his strength on social networks, and it didn’t go well either: Javier Milei. He was somewhat decimated after alleged confrontations with the vice president. He had to publish a photo of both of them hugging to demonstrate the good state of the relationship and clear up doubts. But, in a later interview Victoria Villarruel ends up calling him, intentionally or not, “poor little ham.” for placing herself between two women with character, such as she and her sister, Karina Milei.
In what position do these statements leave the president who has just completed one hundred days in power? Are your governing decisions being shaped by two strong women? Isn’t he a lion? To clear up doubts, he had no better idea than to post on his networks an image made by a follower, which portrays him as Napoleon Bonaparte in the famous 1845 work by the painter Paul Delaroche. What the president did not take into account is that, although he seemed to be sitting resting, This is the darkest moment in the French emperor’s career.when he abdicates at Fontainebleau.
2024-03-24 14:03:44
#communication #power #strong
