Mar 26, 2024, 2:55 p.m. ET
Two more NFL games will be distributed exclusively through a streaming service in the 2024 season.
The league announced Tuesday that Peacock will have the rights to broadcast the Week 1 game from Sao Paulo, Brazil, which will be the first NFL game in South America. The Philadelphia Eagles are already booked for that game against a yet-to-be-announced opponent.
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Amazon Prime Video has been awarded an NFL Wild Card game, which will mark the second time a playoff game has been exclusively streamed. Last season, Peacock streamed the Kansas City Chiefs’ 26-7 AFC wild-card round victory over the Miami Dolphins, memorable as the fourth-coldest game in league history.
Amazon Prime already has the rights to the league’s Thursday night package.
“As media consumption habits evolve, the NFL continues to work with our partners to put our games on digital platforms where our fans increasingly spend their time,” Hans Schroeder, executive vice president of distribution, said in a press release. of NFL media. “The ratings success of Thursday Night Football on Prime Video and the historic wild card game on Peacock last season are strong indicators that our streaming distribution is resonating with our fans.”
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Both the Week 1 Brazil game on Peacock and the wild card game on Prime Video will be available for free on broadcast television in the competing teams’ home markets, as well as on the NFL+ mobile app.
The Chiefs-Dolphins wild card game on Peacock averaged approximately 23 million viewers, which the NFL said set a record for the most streamed live event in U.S. history.
2024-03-26 19:02:13
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