Hit the nerve: This German national team is making their fans fun again. Image: dpa
Exaggerating the DFB team with marketing ideas should be avoided as much as possible. Detached from the earth, players should only be after goals. The European Championship doesn’t have to be a summer fairy tale 2.0.
A good ten years ago, the study “We are the national team” examined the social significance of the first men’s selection of the German Football Association (DFB). The result was hugely flattering to the association and all its protagonists at the time: “The national team is simply the big common denominator. We’re talking about the last campfire we had together.”
It burned all the brighter when the fourth world champion star shone above the DFB logo just a little later. 34.65 million viewers saw the triumph in Rio; more people in Germany have never watched a TV broadcast. Even skeptics realized that the image of the “last campfire together” was certainly appropriate.
