DFB Announces Supplier Change from Adidas to Nike: FAQs and Insights Revealed!

Interesting information!

On Thursday, the DFB announced the change of supplier from Adidas to Nike from 2027, causing great excitement.

Now the association is publishing one Catalog of questions about the Adidas exit, wants to provide all the necessary answers.

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DFB publishes questionnaire about Adidas exit

At the press conference before the France banger (Saturday, 9 p.m./ZDF), national coach Julian Nagelsmann answered a question about the supplier banger, after which DFB press spokeswoman Franziska Wülle referred to the list of questions on the association’s website.

But what answers are there for interested fans there?

► The new Nike contract begins on January 1st, 2027 – and ends on December 31st, 2034

► With the income, according to “Handelsblatt” supposedly around 100 million euros per year, the DFB wants to continue to invest in the 26 associations and support them

► The association also provides a look behind the scenes at the awarding of the explosive deal. In a tendering process from January 22nd, 2024 to March 15th, interested parties were able to submit a written offer, after which a presentation could be held from March 18th to 20th. The DFB continues: “The DFB received several offers within the set deadline. The DFB is unable to provide further information on this due to the confidentiality agreements with the bidders.”

According to BILD information, Adidas no longer had a “matching offer right” since the last contract extension – i.e. no guarantee that it would have to be informed about the amount of a competitor’s offer in order to be able to match or beat it.

“Culture break” That’s why the Adidas exit hurts so much

Quelle: Welt22.03.2024

Why was the decision announced on Thursday?

The DFB: “This immediate communication was also carried out in order to minimize any risk of insider trading.” Nike is listed on the stock exchange.

The fact that the Adidas boss traveled to the DFB on Wednesday was not a sudden move, but rather the planned presentation of the Adidas concept.

2024-03-22 17:09:38
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