Axpo Italia and Pulsee Luce e Gas sponsor the Genoa Half Marathon – Sport Marketing News

After the great success of the 2023 edition, Axpo Italia, the fourth operator in the Italian energy market and with headquarters in Genoa, embraces the Genoa Half Marathon again, bringing energy to runners and running enthusiasts thanks to its brand for domestic users Pulsee Luce and Gas.

April 14th will be a new opportunity to demonstrate Axpo Italia and Pulsee’s sharing of the values ​​of sport and support for the Genoese territory.

The relationship between Axpo Italia, Pulsee and sport is further consolidated after a series of initiatives which have seen the company as a protagonist in a vast range of disciplines: from supporting the Italia team during the Tokyo Olympics, to volleyball with IMOCO Volley Conegliano , from basketball with SSD Fortitudo Moncada Agrigento, to skiing. More recently, again with the Pulsee Luce e Gas brand, Axpo Italia decided to enter Serie A football by supporting the projects of two teams with great ambitions and potential: Genoa Cfc and AC Monza.

The passion for city running runs along the Genoa-Milan axis, in which Pulsee will be a partner of the next Milan Marathon scheduled for 7 April, and sees a further level of involvement in the Genoa event. In fact, the Ligurian capital represents the city in which Axpo began its history in Italy almost 25 years ago, becoming a protagonist in the country’s economy, development and energy supply, and generating professional and highly specialized opportunities for the future of the energy sector which have further strengthened the bond with the city.

The Pulsee Luce e Gas brand will accompany all the participants who will run the Half Marathon and the Corri Genova along the two ring circuits with departure and arrival at the Porto Antico, while Axpo will give energy to all the families who will participate in the non-competitive walk, of 3 km, Family Run which will start from Piazza Rossetti to share the arrival celebration at the Porto Antico with the two races.

In a period of great changes for the energy sector, Axpo and Pulsee will be protagonists of city life which is a corollary to the Genoa Mezza: from Friday 12th to Sunday 14th April a demonstration at the Porto Antico of Genoa will allow the sharing of information material on the energy and how to read the bill understanding the most relevant elements.

“For us in the Axpo Italia Group, sport represents an asset for conveying values ​​that are at the basis of our DNA: constantly cultivating our ambitions, facing our limits and learning to overcome them”. Comments Simone Demarchi, CEO of Axpo Italia. “We believe a lot in the support and development of communities and the particular bond that unites us in Genoa makes us even more proud to be present at a time when the well-being of people in the city is celebrated. Furthermore, the energy sector is experiencing a moment that risks disorientating consumers and even occasions like this can become useful moments to accompany them in a process that will project us towards the future of energy”.

2024-03-27 09:06:08
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