The Ligue 1the French football championship, has reached a agreement with McDonald’s for the next three years. A partnership that will begin from 1 July 2024, as announced today, Thursday 21 March, by the LFP (French football league).
The press release from the French Football League
The famous American fast food chain will therefore be the official sponsor of the French championship from next season. The statement: «First French restaurateur, present in more than 1,150 cities, with two million meals served per day. This partnership seals the meeting between two popular institutions, strongly inscribed in the daily life and collective imagination of the French. With this new agreement, LFP is continuing its ambition to develop the Ligue 1 brand. Through its national network of 1,560 restaurants, McDonald’s will bring Ligue 1 even closer to fans across the country.
INSIGHTS
The Professional Football League and @McDonaldsFrance are pleased to announce the signing of a strategic partnership under the terms of which McDonald’s will become the title partner of Ligue 1, from July 1, 2024, for the next three seasons.
Communiqué 📝 ➡… pic.twitter.com/TBlscWfVU2
— Professional Football League (@LFPfr) March 21, 2024
Furthermore, thanks to the international dimension of its main sponsor, Ligue 1 will benefit from further growth drivers outside its borders. With this new partnership, McDonald’s underlines the deep commitment made by all its affiliates to enable the development of amateur sports clubs. Across the country, more than 400 football teams benefit from the support of a McDonald’s restaurant to support youth, amateur, women’s and professional teams.”
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