The season that UD Ibiza is having in Primera RFEF is a true record and, however, in the stands of the Palladium Can Misses Stadium there are always too many empty spaces. Although the average number of attendees at the celestial coliseum in the First RFEF has not suffered too much compared to the last two campaigns in the Second Division, with an average of about 3,000 spectatorsAccording to the attendance data provided by the club, the truth is that there is no way for Can Misses to complete its current capacity of 4,500 seats. Nor in professional football were the 6,000 seats in the stadium filled when it had the extra stands, and we must go back to the Copa del Rey tie that pitted the celestials against the FC Barcelonain January 2020, to find the only full house that the municipal precinct has seen since its remodeling by Amadeo Salvo.
Traditionally, the insufficient influx of public has been justified by factors such as the idiosyncrasy of the island; its geographical limitations, the influence of the sun and beach, its seasonal nature or its parallel leisure offer. Reasons that cannot hide a clear fact such as that less than 3% of the Ibizan population (if we accept that at least 100,000 people reside on the island in winter) find reasons to go to Can Misses every 15 days. Amadeo is already ugly, except that 800 subscribers do not go to the field.
Paying attention to the figures recorded by the stadium access turnstiles, this exercise has only touched 4,000 spectators on two occasions: on November 26 with the visit of CD Castellón (3,893) and on November 12 against Málaga (3,812). Just yesterday, interesting demographic data was revealed, according to which Ibiza reached a maximum population of 193,604 in November, the largest in history for this month. Previously, on October 1, the lowest number of attendees was recorded at the UD Ibiza fiefdom with 2,078 spectators in the 4-1 victory against Linares Deportivo.
What can the club do?
Although Fernández Romo’s team is offering plenty of arguments to attract followers, Can the club do something more to expand its social mass and attract spectators? It seems clear that yes. An example of actions that generate expectation and a feeling of belonging can be found a few kilometers away with the Sant Antoni Bàsquet Club. Portmany’s entity has been able, also in a few years, to provide an attractive environment not only for the club’s supporters but for any basketball fan on the island. Bars outside the pavilion to warm up beforehand, concerts, constant entertainment on the court… But also the proximity to the schoolchildren and a direct link with small businesses of the town foster an atmosphere of communion with the club in Sant Antoni, regardless of the sporting results. A small example is the sticker album that the entity has launched and which has been very well received among the town’s schoolchildren.
And Can Misses lack of atmosphere around the stadium. Bar services or ‘food tracks’ for the long walk to the stadium. Better access, stands with merchandising or an animation that wraps the way of going to the field in an authentic celebration, so typical of other cities with a football culture, would help to set the mood for the day.
And also greater proximity to the town it represents. In addition to trying to popularize the club among teenagers through social networks such as Tik Tok or X, it is essential to promote interviews and provide news and content to the media to maintain a daily flow of information with the fan. As well as attracting small businesses and restaurants in the city, generating relationships of mutual interest with promotions and offers that give greater visibility to the club to increase the feeling of belonging and social mass.
Every weekend they could be launched promotions to try to fill the stadium capacity with youth players from the different clubs on the island. Offer free tickets to associated teams every day, promotions for any federated athlete or create a fan day, so that whoever comes with a light blue shirt can access the game for free. These are just some examples of campaigns and actions that can attract more and more audiences to the celestial coliseum. Because there is much to do in the social area.
2024-02-08 05:00:32
#doesnt #Ibiza #fill #Misses
