On the I-37 highway which connects South San Antonio to the city center, Victor Wembanyama appears larger than life, his arms resting on a Louis Vuitton suitcase. A giant billboard designed by the French luxury brand, which announced on February 21 that it had made the French basketball player its new muse. “For me, it makes a lot of sense to partner with Louis Vuitton. You know, French excellence. Expertise is something that attracts me a lot,” explained the young Spurs pivot. At 20 years old and with only four months of NBA in his legs, Wembanyama is already in demand by brands. However, he has chosen a minimalist approach, handpicking the sponsors with whom he wishes to associate his image.
