Tommy Townsend of the Kansas City Chiefs celebrates with Taylor Swift after his team’s victory in Super Bowl LVIII against the San Francisco 49ers on the field at Allegiant Stadium in Las Vegas, Nevada. February 11, 2024. (Photo: PA Wire/PA Images via Getty Images)
The NFL and the Super Bowl They generate an attraction that cannot be responded to with indifference. The fans are fans to the core: they know everything about the teams, the league, the players, the history. And the detractors, who do not know about all this, end up letting themselves be embraced: the halftime show (even if it is to criticize it), the presence of hundreds of celebrities, Taylor Swift in charge this year, and the simple joy of saying they don’t like something.
It is never missing at big events: that attitude of supposed disinterest. “I don’t even like to see that,” “nor do I understand him.” Or the comparisons: “more people watch the World Cup,” “it is only important in the United States.” But they talk about it. Either way, but they do it. Even if it’s to presume that they don’t see it, according to them, but they contribute to the conversation with their rejection. Even within the group of NFL fans, there is an increasingly receptive attitude towards those who want to get on board. But, despite that, there are those who prefer to rant against everything that this event implies.
You’d think it would be as easy as ignoring it. If you don’t like something, don’t watch it and that’s it. In fact, that is the most effective way to not contribute to the spread of any content. But no, and perhaps it is not so much an inconsistency of the haters as it is a success of the NFL: make even the people who can’t stand you pay attention to the most important event of your year. Seen in this way, the mechanism for attracting attention is perfectly oiled and enjoys time-tested health. Rather, as the editions go by, it seems that they raise the level: there is more and more fans for the NFL, and also more haters, but that does not have to be negative. The NFL has a treasure: it is either loved or hated.
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And this year, Taylor Swift gave them a lot of help with her presence, which generated an extra value of $331 million for a league accustomed to stratospheric figures. The league in general, but the Super Bowl in particular, has the ideal formula to make everyone pay attention. And very few events in the sporting universe have that merit. Because yes, even rejection adds up in these cases. So do the criticisms of the halftime show, a tactic that, by the way, they have tried to copy everywhere, including football, without having the same impact.
There is never a lack of someone who remembers that no one can match Michael Jackson or anyone else, least of all the one who was chosen. Others, on the other hand, defend Usher’s show and thus perpetuate the debates that fuel the NFL: it was good, but they are not going to understand it because they only see this once a year. Everyone has their favorite show, their favorite era, but the common denominator is that no one is immune to surprise, to that fifteen-minute cardiac festival whose mission is to entertain each and every second it remains on the air.
So they can say as many times as they want that they don’t like the NFL, that they don’t understand it and even repudiate it. Nothing will change. Or rather it will change, but for the good of the league: more interest, more expectation, and zero indifference. The progress of the NFL in the world is effective because its fans are loyal and there are millions who will soon be loyal, but they still do not admit it.
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