31 the one, 2024, 2:20 PM ET
Travis Kelce, tight end for the Kansas City Chiefs, started dating the singer in the final months of last year
Taylor Swiftpop star who is in a relationship with Travis Kelcetight end Kansas City Chiefshas generated an economic impact on the NFL and the team of 331.5 million dollarsaccording to data from Apex Marketing Group, a leading company in advertising and brand consulting services.
“It’s really a perfect situation because you have a music superstar and you combine him with a kid from the NFLa renowned athlete with a high profile,” he highlighted Eric Smallwoodpresidente de Apex Marketing Group.
The new focus of attention in this story lies in whether Taylor Swift will be at Super Bowl LVIII on February 11 in Las Vegas, since the singer has a concert scheduled in Tokyo, Japan, one day before the game. Perry Knotts/Getty Images
Kelcewho has confessed to being an admirer of the ‘Fearless’ singer, began dating the singer in the final months of last year.
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The media impact grew when Swift started attending games Kansas Cityas a local and as a visitor, to whom she has attended dressed in clothing with the colors of the Chiefs and the name of Kelcesomething that favored this projection on a commercial level, he assured Eric Smallwood.
“It was very unique and comparing it to anything is very difficult, especially in these times,” the manager said.
Smallwood He mentioned what is part of the monitoring they do as an advertising and brand consultancy to determine the economic impact generated.
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“Any mention or visual photograph of Taylor linked to the Chiefs o to NFL OK. If you mention the Chiefs con Taylor in an article, then there is a connection. If there is a photo of her in the suite during the Los Angeles game Chiefs with a t-shirt Chiefsthat is also a success,” he stressed.
The new focus of attention in this story lies in whether Taylor Swift will be in the Super Bowl LVIII which will take place next February 11 in The Vegas, Nevadasince the singer has a concert scheduled, as part of her tour ‘The Eras Tour’, in Tokyo, Japan, one day before the game.
The intention of the star’s team is that as soon as he finishes his presentation he travels on his private jet to support Kelce in it Allegiant Stadium, Las Vegas, Nevadaand arrive before the game starts
2024-01-31 19:20:00
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