Pickleball: From Pandemic Explosion to Tennis Legends and Multimillion Dollar Market

McEnroe, Sharapova… the pickleball phenomenon. EPA

Pickleball exploded after the pandemic. It’s fashionable. Shares elements of tennis, paddle tennis, badminton and table tennis. About 36 million people play it in North America. There are no age, gender or physical condition limitations. Former tennis players promote it and, for example, the Miami Open will organize a tournament linked to its Masters 1000.

Created in 1965, It was not until the pandemic that it exploded, because it is easy to learn and practice, in addition to not having age, gender or physical condition limitations. They are the great strengths that explain the immense growth of this sport on American soil.

The construction of courts does not stop. Is he padel boom in the ’90s. Today there are more than 10 thousand physical places in which to play a game of ‘pickleball’and most importantly, a market size of almost $153 million.

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In case anyone hasn’t heard yet in the United States what ‘pickleball’ is, The great legends of the racket are in charge of promoting it in exchange for succulent financial prizes. This past February 4, for example, the second edition of the ‘Pickleball Slam’ at the majestic ‘Hard Rock Hotel’ casino, in Hollywood, north of Miami. A tournament that aroused the interest of many fans due to the names that were placed on both sides of the net, on one side John McEnroe and Maria Sharapova, the other Andre Agassi and Steffi Graf, a total of 42 ‘Grand Slam’ titles.

The event was broadcast on national television by one of the channels ESPN And, whoever wanted to see it live had to go to the cashier, with tickets ranging from 49 to 304 dollars. See McEnroe breaking a racket again priceless.

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In addition, the Miami Open itself has announced that it will organize, in parallel to its tournament, another pickleball tournament. It is the first to be linked to a Masters 1000, the organization knowing how to join the fever and madness for this new sport considered the fastest growing in America.

2024-02-09 11:19:00
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