Since Taylor Swift began dating Travis Kelce -They started dating in July after he went to a concert of hers, but we didn’t officially hear anything until September 24, when she attended her first U.S. game. Kansas City Chiefs-, in the NFL We no longer only talk about American football. Every time the 34-year-old pop star goes to the stadium – more than a dozen times this season – the cameras look for her in the box or on the playing fieldat the end of the matches won by her boyfriend, also of the same age.
Everything Swift does is analyzed with a magnifying glass and commented on online by her millions of fans.
In mid-January, in the run-up to the duel with the Miami Dolphins, with temperatures below zero, the singer surprised with a very chic and sporty look: white hat and a thick red padded jacket with her boyfriend’s number, #87front, back and arms.
Jackets #87 and #15
The coat with Kelce’s number instantly went viral. And not because it was from Nike, which it was, but because it was a personalized design y customized by Kristin Juszczykwho also made another matching garment for the Texan Brittany Mahomeswith her husband’s number #15, the ‘quarterback’ Patrick Mahomes.
Suddenly the whole world discovered well that combines red and white, and that one talented designer was dressing with exclusive garments for the couples of the stars of the American football league.
The new star of ‘sportswear’ is Kristin Juszczyk29 years old, and is the wife of San Francisco 49ers fullback Kyle. She studied Business and Fashion at Towson University in Baltimore, where she graduated in 2016 with a bachelor’s degree in Business Administration. During that time, he combined his studies with a job as a real estate agent, showing houses throughout the city.
But his life took a turn in 2017 when Kyle was traded to the San Francisco 49ers. It was when she caught her desire to be a designer, which she had actually studied.
Halloween costumes
First, she started making Halloween costumes for herself and her husband. And little by little she began to transform sweaters and sweatshirts on custom creations to support your team. He uploaded his designs to social networks, such asThe leather ‘top’ he made in 2022 with an NFL ball. She herself has worn her own models created from the rcustom Kyle oops.
With his ingenuity, he has created personalized pieces for Taylor Lautner (the actor who played Jacob Black in the ‘Twilight’ saga), Olivia Culpo (partner of Christian McCaffrey, of the 49ers) and, the best known, for Taylor Swift.
Everyone on the networks believed that it was a special Nike design, but the player Kyle clarified that it was his wife’s work. And so Kristin went from having 60 thousand followers to exceed one million.
Contract with the NFL
And all thanks to his audacity to find a niche with incredible potential: sports and fashion; all the NFL fans and all the music and pop culture fans that Swift attracts.
Kristin’s creations combine the eye-catching graphics of sports pieces with ‘cool’ streetwear designs. For example, with a giant t-shirt you can make a corset and boots, or a skirt. Or give new life to a dull jacket by sewing decorations on the lapel like the ones on American footballs. She herself has spoken this way about her style: “Women want to wear things that they feel comfortable in. And in my case, I try to wear fewer things and more shapes. I would wear it in my daily life, as if I were going out with my friends. to dinner”.
Its success has been such that Kristin Juszczyk has signed a exclusive contract with the American football league (for a figure that has not come to light). Thanks to the agreement, you will be able to incorporate the NFL logos in your creations, becoming official merchandising of the league.
2024-02-16 08:50:19
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